Adobe Analytics

                                   Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personali...

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expir...

June' 25 release notes Check out what's new and updated in the latest Adobe Customer Journey Analytics product release update: Release Notes   New capabilities Analysis Workspace left panel no longer opens and closes on hover: The left panel in Analysis Workspace is used to add things like component...

I'm attempting to create a click thru rate calculation for our Home Page team with the calculation created as the below with HP Click Visits defined as a visit with an event category prefix of RE: (our indicator of a link click).You'll notice that this works great at the Page Name level, but once yo...

Dear community, I was wondering if usage of VPN impacts share of returning visits and similar loyalty metrics.Does Adobe measure by IP address or cookies also are taken into account?

When implementing Adobe Media analytics tracking, we have to pass "Stream Type" value.As per this document https://adobe-marketing-cloud.github.io/media-sdks/reference/javascript/MediaHeartbeat.html#.StreamType we can pass different value based on the Media content type.Just wanted to understand for...

In our project we have many report suites and we heavily use Processing rules.Currently we are using Adobe Analytics 1.4 api to extract Processing rules from multiple report suites and check mapping for each variable. This way its very easy to check mapping for each variable across report suites and...

It has been 6 years since I last used Adobe Analytics and will be starting a new role in 2 weeks and would love to do some studying and refreshing on Adobe Analytics during this free time. So any resources you could recommend would be wonderful.Thanks,Deeby

Hi Everyone,We are currently unable to capture Prog Marketing Channel data for our Mobile App in Adobe Analytics reports.For your reference, this is our current implementation setup for Campaign-related context data.Here is what we have implemented today to validate the Programmatic Marketing Channe...

Hello,I noticed that for some time periods, the purchase numbers are different between Data Warehouse reports and Workspace dashboards in Adobe Analytics, even though they use the same data.Could it be because of how the data is processed, sampling, or filters? I would really appreciate any advice o...

I am using Adobe Analytics Reporting API, where I have a custom dimension 'Page Name' and 'UserID'. 'Page views' and 'Unique Visitor' are the metrics that we want. Using the API we want a breakdown of every Page Name with the User ID - page views and unique visitors metrics. However, we are unable t...

Hello,I would like to know how is everyone configuring their Sandboxes ? Do you usually use one for dev and another for prod. Or have 1 for both prod and dev?  Below are for 1 sandbox ( Dev+ prod)Pros - having 1 sandbox for AEP<>CJA data collection is that - We just need 1 AEP variable data element ...

Hello,I would like to know how is everyone configuring their Sandboxes ? Do you usually use one for dev and another for prod. Or have 1 for both prod and dev?  Below are for 1 sandbox ( Dev+ prod)Pros - having 1 sandbox for AEP<>CJA data collection is that - We just need 1 AEP variable data element ...