Adobe Analytics

                                   Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personali...

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expir...

June' 25 release notes Check out what's new and updated in the latest Adobe Customer Journey Analytics product release update: Release Notes   New capabilities Analysis Workspace left panel no longer opens and closes on hover: The left panel in Analysis Workspace is used to add things like component...

Hello,I’d like to isolate first-time purchasers in Adobe Analytics — users who made their very first transaction during a specific time period.Is there a recommended way to do this using segments or calculated metrics?Any guidance or examples would be greatly appreciated. Thanks in advance!

We are using Edge.sendEvent() to track mobile app interactions in analytics adobe suite. Question 1) For something like this, do you use eventType in your XDM schema? Does it matter at all for analytics? Based on my understanding, the use of eventType in the payload would look like the below. Does t...

I have an Adobe Analytics Web SDK implementation using the data object and we are working on migrating to CJA. This implementation is accurately sending data to AA but in CJA, my event counts show as 0. My mapped eVars and props work fine but I'm probably just missing something simple with the event...

Hi everyone,I'm reviewing our Marketing Channel expiration policy and working on a summary that outlines how it functions, specifically its impact on First-Touch and Last-Touch attribution. Could you please take a look at the summary below and let me know if it's accurate? Are there any updates or c...

The requirement is to avoid repeated manual login.Thus, need assistance on the following pointers as what is supported/feasible:1. Is there a way to generate permanent access and refresh tokens that do not expire?2. If not, is there any permanent code/secret/token that can be used to avoid login pro...

Description -This feature would introduce a new settings panel within the CJA interface for stitched(FBS/GBS) datasets. This panel would provide clear visibility into the configuration and schedule of the stitching process, including the lookback window, replay settings, and the timing of data proce...

Would you please help me understand which data view component settings to select based on:If I only want a binding relationship to be created if the dimension and the binding dimension are present on the same event.on-site search. both the search_term and the product.name are available when the sear...

I need the numbers of one URL that belongs to a blog. I did in two different ways and the numbers were very diferent. I want to know what is the right way.The first way that I configurate the dash to show me the results was just selecting a URL in a dimension "Page URL (full) (v8)". I put the part o...

Hi, I am planning to do a change in the Adobe Analytics classification functionality. The tool is currently classifying the campaign traffic using the classification importer and I would like to switch to the classification rule builder. I have built the new classificacion rule builder rules in the ...

Hi I'm the newest member of the analytics team at my company, so I'm trying to get up and running. I'm seeing an issue when I'm trying to test events. The Adobe Analytics beacon is firing but not showing anything in the console on chrome on my mac but it is working for others on my team on the same ...