Adobe Analytics

Hi everyone! Discover a goldmine of Analytics insights and resources at Adobe Summit 2025 with our comprehensive guide to all Adobe Analytics sessions and labs. Whether you're a seasoned user or exploring Adobe Analytics, this post is your key to navigating Summit's content.   Session/LabsSpeakersD...

We are officially open for business for Adobe Analytics Rockstar tip submissions! Join me on stage at Summit while you present your best TWO Adobe Analytics/Customer Journey Analytics/Adobe Product Analytics tips and the audience votes on their favorites for huge prizes!     You have until December ...

Introduction As an Adobe Customer Journey Analytics (CJA) product administrator, you might wonder how much Adobe Experience Platform (AEP) knowledge your role requires. While CJA is built on AEP, becoming an AEP expert isn't necessary to administer CJA effectively. However, understanding key AEP ...

Description - Making A4T compatible with the Cross Device Report Suite (not currently using CJA)Why is this feature important to you? Understanding how cross-device behavior influences the results of our digital experiments.  We have a very integrated customer journey across Mobile Apps, Desktop Web...

Hi,  I have some questions in regards to marketing channel with organic search.  When we are looking into traffic by Organic Search, we are seeing the top 5 landing page from this channel includes our paid media landing page (url example: www.domain.com/lp/ppc/test?utm_source=google&utm_medium=cpc&u...

Discover how Adobe Customer Journey Analytics transcends traditional digital analytics with a strategic, purpose-driven approach that transforms raw data into actionable customer insights.

Hello, I’m working on implementing the Adobe Mobile SDK and sending data to Adobe Analytics. However, after setting up processing rules, the data is not populating in my eVars as expected.I have set the processing rules as shown in the image below:  eVar5 = a.x.web.webpagedetails.url(Context Data)eV...

Can some one please explain how does this "Breakdown Fallthrough at this touchpoint" work? If I have 2 pages on my site and I want to understand where did my visitors go before they reached Page 2 from page 1. So I create a fall out visualization in analytics and use "Breakdown fallthrough at this t...

Hi Team, please refer to the below image Under the product list items array in XDM schemathere are individual line items related to productas well as custom dimensions under experience, where we are mapping the same product information (product id, product name, product sku, cart value etc.,) to the...

Hello! To keep it simple for now I want to compare counts of page views first. Here is how I loaded the data.  The "\" escape character seemed to be messing up the tribble so I removed it using escape_backslash = TRUE  library(tidyverse) # read tsv delim hit_data_df <- read_delim( "hit_df.tsv", ...

Hi Community, We have decent amount of “unspecified” hits in our report suites and would like to find out the real reason behind these unspecified hits. Im trying to answer below questions about the current unspecified hits we have in our reports:1: Is it really because of the missing evars/ values ...

Hi,I have some questions regarding the attribution of traffic and orders originating from WhatsApp.When analyzing the reports at the Marketing Channel level, the WhatsApp channel is correctly attributed. However, when breaking down the data by Marketing Channel Detail, the value appears as "None," m...

Description:Enhance the Adobe Analytics API 2.0 to include the start date and end date fields as part of the API response payload. Currently, these fields are only present in the request body.Why is this feature important to you?Data Context and Completeness:Including the date range directly in the ...