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As part of Marketo Engage's migration to Adobe Identity Management System (IMS), the product URL has changed and now includes a different domain: Old Domain: xxxx.marketo.comNew Domain: experience.adobe.com   Why This Matters Depending on how your VPN or proxy is configured, your network may dynamically assign a different source IP address based on the destination URL. Because the destination domain has changed, your previous routing rules may no longer apply—resulting in a different source IP being used than before the migration. This becomes a critical issue when IP restrictions are enabled, potentially blocking users from accessing Marketo Engage.   What You Should Do To ensure consistent access and avoid disruptions: Inform your IT department about the domain change. Review and adjust VPN/proxy settings so that the same source IP address (as pre-migration) is assigned when accessing: experience.adobe.com Other Marketo-related domains This will help maintain

How can we support you on your Workfront journey? 😎   Help shape the direction of events and resources to make your life easier in 2026! We need your feedback on this 7-10 minute survey.   The Workfront Scale team is planning for the year ahead and want to make sure our offerings meet your needs.   Thank you in advance for sharing your thoughts! 

Smaller, Smarter, Smoother: Optimizing Video Delivery with AEM Dynamic Media Adaptive Videos From immersive product showcases to engaging brand stories, video content drives user engagement and conversion. According to a 2025 study, 95% of marketers now use video as a core part of their digital strategy, and 93% report positive ROI from video marketing. However, delivering high-quality videos across diverse devices and fluctuating network conditions remains a challenge. In a study conducted way back in 2012, Sitaraman and colleagues found that each additional second of load time beyond ~2 seconds increases the probability of the viewer abandoning the video by approximately 5.8%. While this study dates to 2012, its relevance persists, especially in 2025, where viewer expectations for instant playback are even higher. In this blog, we will experience together, with a demo, how buffering impacts user experience and how AEM Dynamic Media addresses it. To be specific, we will ingest an 84 M

Earlier this year, we posted that a newer version of the native CRM Integration daily synch component was on its way. After a brief delay, we would like to inform you that this version will be deployed to active sandboxes that have the native connector enabled over the course of seven days, beginning November 13, 2025. Once all active sandboxes are deployed, there will be a phased approach for Production instances where the newer version will be deployed as a limited GA plan, starting November 25.   Is there anything we need to do in order to deploy the newer version? There is nothing you need to do. It will be deployed directly to your subscription.   Is there any new functionality that will be offered with the new version? This version is a technical upgrade and offers the same functionality as the previous version. The key benefits are improved performance and efficiency.   Can we choose to opt out of the new version? No, this new version applies to all subscriptions.

October '25 release notes Check out what’s new in the latest Adobe Experience Platform release update: Release Notes New capabilities  Alerts: Activation failure rate alert - A new alert has been added for destinations: Activation failure rate exceeds threshold. This alert notifies you when the number of failed records during data activation has exceeded the allowed threshold, enabling you to respond quickly to activation issues. Destinations:  Snowflake Batch: Create a live Snowflake data share to receive daily audience updates directly as shared tables into your account. This integration is currently available for customer organizations provisioned in the VA7 region.  Snowflake Streaming: Create a live Snowflake data share to receive streaming audience updates directly as shared tables into your account. This integration is currently available for customer organizations provisioned in the VA7 region.   Please find the detailed in

Adobe Audience Agent enables marketers to transform audience creation and management from a slow, complicated process into quick and simple tasks that only take minutes. Available in Adobe Real-Time CDP and Adobe Journey Optimizer solutions, including B2B editions, Audience Agent streamlines the discovery, building, and optimization of audiences. By analyzing multiple data sources, the agent can infer intent and proactively suggest new audiences or buying groups. This makes it possible for the marketer to identify the right contacts faster, expand campaign reach, and deliver precision targeting at scale while spending more time focused on strategy and impact instead of manual data work.   Key features: Field exploration and discovery: Find and surface existing audiences and attributes with the agent to help streamline the audience creation process. Conversational audience creation: The agent will soon be able to build and refine audiences for marketers using simple, natural langu

With Adobe Journey Agent, Adobe brings clarity to complexity by helping every marketer deliver smarter, more seamless experiences at scale even as demands continue to rise.   Included in both Adobe Journey Optimizer and the B2B Edition, Journey Agent streamlines the design, launch, and optimization of marketing journeys so that tasks that once took hours can now be accomplished in minutes. Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent acts as an intelligent subject matter expert (SME) alongside the marketer. The agent can generate journeys from prompts, analyze journey conflicts and drop-offs, then make recommendations for improvements, therefore allowing marketers to prioritize creativity and strategy over task completion.   Key features: Text-to-journey creation: Marketers will soon be able to build multi-step journeys from natural language prompts. Conversational insights: Receive instant answers to operational-related questions. Anomaly detection

Adobe Audience Agent enables marketers to transform audience creation and management from a slow, complicated process into quick and simple tasks that only take minutes. Available in Adobe Real-Time CDP and Adobe Journey Optimizer solutions, including B2B editions, Audience Agent streamlines the discovery, building, and optimization of audiences. By analyzing multiple data sources, the agent can infer intent and proactively suggest new audiences or buying groups. This makes it possible for the marketer to identify the right contacts faster, expand campaign reach, and deliver precision targeting at scale while spending more time focused on strategy and impact instead of manual data work.   Key features: Field exploration and discovery: Find and surface existing audiences and attributes with the agent to help streamline the audience creation process. Conversational audience creation: The agent will soon be able to build and refine audiences for marketers using simple, natural langu

AI Assistant in Adobe Experience Manager (AEM) offers a conversational interface designed to streamline finding answers to your AEM-related queries. It helps you get instant answers to your AEM product-related questions (available to all users), and automate support ticket creation (available to Support Admins). Learn More. Watch Overview  Scope and Value  AI Assistant supports AEM as a Cloud Service, including the following solutions:  Experience Hub overview page  Edge Delivery Services  Sites  Assets  Forms  Dynamic Media  Cloud Manager  It is directly embedded in AEM and accessible from AEM Experience Hub, Cloud Manager, and Author UI.  The current scope of the AI Assistant in AEM focuses on addressing product knowledge questions for AEM as a Cloud Service. This scope includes comprehensive support for key areas.  Surfaces: Available across AEM Experience Hub, Author UI, and Cloud Manager.  Capabilities: Prod

On September 16, 2025, Adobe transitioned to a more modern hosting infrastructure for REST API URLs that leverages newer technology, adding security and scalability.   If your subscription has been using APIs with a double forward slash (//) in the URL, you should have received the following alert in Marketo Engage, with a Learn More link:   It is possible not everyone received or noticed the alert, as we recently discovered some existing API URLs have been generating 500 server errors, due to the API call itself. If you were affected by this, to resolve the error, you must modify the URL of the API call to change the double slash (//) to a single slash (/) where applicable.   Which API endpoints are impacted and should be modified?Any Marketo REST APIs that include a double slash (//) in the URL. What happens if we didn't make any changes prior to the deprecation date?Those specific APIs will fail; data synchs, Lead updates, or Campaign Triggers (depending on thos

Marketo’s new email editor is here—and it’s packed with features designed to make email creation smarter, faster, and more flexible than ever. In this article, we will explore what’s new to the designer and what’s coming soon. Here’s what you need to know.   ✨ AI Assistant: Smarter Email Creation The headline feature is the AI Assistant, powered by Adobe’s proprietary GenAI. This tool helps users generate everything from subject lines to images and full email content. You can tailor prompts for specific buying groups, marketing journey stages, communication strategies, and tones. Want a subject line with FOMO and an emoji? Just ask. Need content for decision-makers in an informative tone? The AI Assistant delivers. Key points: AI Assistant is currently English-only, but support for other languages is planned. You can use prebuilt prompts or customize your own. Text settings allow for deep personalization by audience, journey stage, and tone. Image generation is availa

October '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities Image to HTML converter: The image to HTML converter is an AI-powered feature that converts static image designs into fully customizable, modular HTML email content templates. This no-code tool enables marketers to transform visual designs into responsive, editable email templates without requiring technical expertise—perfect for platform migration, rapid template creation, and building reusable template libraries. This capability is available in Limited Availability. Contact your Adobe representative to gain access. Custom action monitoring and reporting: This capability provides better visibility into custom action endpoint health and performance. A new custom action monitoring dashboard and corresponding fields in journey step event dataset will help you monitor successful calls, errors, throughput, response tim

Help the Workfront Scale customer success team learn more about you, how you learn, and how we can support you on your Workfront journey!   We're looking for feedback in this brief, 7-10 minute survey.   Responses will help us with future programming and inform some of our team's branding!   Thank you so much for your help - if you have any questions, don't hesitate to reach out to the team at csatscale@adobe.com.

Calling our Adobe Workfront system administrators, group administrators, or operational gurus.  Not you? Forward this email to your coworkers.  Your input will help us zero in on the tools, challenges, and solutions that matter most to you.Start 10 minute survey.Help us build the future of work - together.Thanks again for being part of the journey!

August '25 release notes Check out what’s new in the latest Adobe Experience Platform release update: Release Notes New capabilities Alerts: Streaming throughput capacity alerts - Three new alerts allow users to subscribe to and configure alerts to proactively manage and monitor performance of streaming throughput capacity. New alerts include when streaming throughput reached 80%, 90%, or exceeds capacity limits. Catalog Service: Data retention for Real-Time Customer Profile -You can only update the data retention period for Real-Time Customer Profile once every 30 days. Destinations:  Acxiom Real ID Audience Connection destination: Use the Acxiom Real ID Audience Connection destination to enhance audiences with Acxiom’s Real ID technology and activate audiences to multiple platforms, such as Altice, Ampersand, Comcast, and more. Enhanced Marketo Engage destination: The enhanced Marketo Engage destination is a

September '25 release notes Check out what’s new in the latest Adobe Experience Platform release update: Release Notes New capabilities Agent Orchestrator:  Agent Orchestrator: Adobe Experience Platform Agent Orchestrator is the new agentic layer in Adobe Experience Platform. Designed to leverage the platform’s rich data and customer knowledge, Experience Platform Agent Orchestrator powers the intelligence and reasoning behind purpose-built expert Adobe Experience Platform Agents, enabling them to execute complex decision-making and problem-solving tasks at speed and scale — all with human oversight. Audience Agent: The Audience Agent lets you view insights about audiences, including detecting significant audience size changes, detecting duplicate audiences, explore your audience inventory, and retrieve your audiences’ size.  Alerts: Streaming profile ingestion alerts - You can now subscribe to two new alerts for streaming ingestion on a data

Discover project trends like never before  Are you ready to take your project insights to the next level? We’re excited to announce the release of the Baseline Dashboard Blueprint to help you do it! This blueprint is your launchpad for smarter, faster project decisions with its streamlined dashboard containing four powerful reports.    Why are baselines a big deal?   Baselines are more than just a project snapshot—they’re your time machine for project management. Whether you capture them at kickoff or mid-flight, baselines empower you to compare what was planned vs. what’s happened, letting you spot problem tasks, scope creep, and project trends at a glance. Use the in-progress reports to proactively catch projects and tasks that need attention now. Dive into the completed reports to learn from past projects and fine-tune your future plans for smooth sailing next time. Each report is laser-focused to help you celebrate efficiencies or illuminate bottleneck

Introducing Adobe Experience Platform Agent Orchestrator Latest Updates  Customer experiences are evolving at a rapid pace, and static automation and rigid workflows are no longer enough to keep up. Practitioners need intelligent systems that can adapt, reason, and collaborate—expanding their team capacity and unlocking greater productivity and efficiency gains. That’s where Adobe Experience Platform Agent Orchestrator, the new agentic layer in Adobe Experience Platform, comes in. Designed to leverage the platform's rich data and customer knowledge, Experience Platform Agent Orchestrator powers the intelligence and reasoning behind expert Adobe Experience Platform Agents, enabling them to execute complex decision-making and problem-solving tasks at speed and scale — all with human oversight.   We’re excited to announce two major updates that make Experience Platform Agent Orchestrator even more powerful:  A next gen conversational interface designed for new and imp

June' 25 release notes Check out what's new and updated in the latest Adobe Customer Journey Analytics product release update: Release Notes   New capabilities Analysis Workspace left panel no longer opens and closes on hover: The left panel in Analysis Workspace is used to add things like components, panels, and visualizations to your project. The option to temporarily open the left panel by hovering over one of the icons on the far left is no longer available. Instead, simply click one of these icons to keep the panel open, then click the same icon to close it. Customer Journey Analytics B2B Edition: Customer Journey Analytics B2B Edition helps B2B companies align their marketing, sales, and product teams by providing actionable account insights that drive revenue growth. With the account placed at the center of the data model, all analysis focuses on the account journey. Adding a new layer of entities (accounts, opportunities, and buying groups) on top of p

As of September 25, 2025, Adobe Admin Console (AAC) introduced support for IP-based Access Control . To ensure a smooth transition, Marketo Engage’s IP-based login restrictions have remained available, giving organizations time to adjust to the differences between the legacy feature and AAC’s new capabilities. The full transition to AAC was initially planned for completion by the end of Q1 2026. However, based on customer feedback, Adobe has extended support for the legacy feature and moved the transition target to the Q1 2027. This extension allows additional time to deliver enhancements in AAC that will provide stronger parity with the legacy experience. Please note that Marketo Engage's IP-Based API Access feature operates independently of Marketo Engage’s IP-based login restrictions that are being replaced by Admin Console’s IP-based access control. It will continue to function as-is for a foreseeable future.  For questions, please contact Adobe Support or your Adobe account team. 

September '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities Journey Optimizer Experimentation Accelerator: Journey Optimizer Experimentation Accelerator is an AI-first product designed to take your experimentation to the next level. Built for Adobe Journey Optimizer and Adobe Target users, it unifies experiment management, delivers AI-powered insights and opportunities, and introduces a new experimentation agent. Journey Agent is here!: Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent is available in Journey Optimizer. It enables you to analyze journeys through a natural language interface. The agent will detect audience or schedule conflicts and profile drop-offs in a journey to help you take steps to resolve them. Soon, you will be able to create journeys with agentic support. Dark mode in the Email Designer:The Journey Optimizer Email Designer now

Hi all--   We are looking for customers who have a loyalty program and would like to partner with our product and engineering teams in a Beta some loyalty capabilities we're building.Included in those capabilities are: A loyalty challenge service AI Loyalty program insights and recommendations Data source connectors from their eternal loyalty management system into AEP Please reach out if you're interested in learning more!

Hello Marketing Nation,   I'm excited to share an update regarding our Community Ideas space!   First and foremost, thank you for actively using this platform to share your product suggestions and for engaging with your peers' ideas through votes and comments. Our ideas space serves as an invaluable resource for product feedback, and we genuinely appreciate the time and thought you put into each submission.   Your voices matter to us. While we may not be able to implement every suggestion, please know that we carefully review the most engaged ideas and prioritize our responses based on community interest and product impact. We're committed to being more transparent about this process moving forward.   With that commitment in mind, I have some exciting news to share! Over the past few weeks, we've updated several community ideas that were successfully implemented in earlier releases this year. While this represents just a portion of the valuable feedback we've receiv

10 Real-Time CDP Collaboration example use cases and campaigns tied to business objectives! Take your Real-Time CDP practice to the next level with Real-Time CDP Collaboration to boost the power of partnerships through shared audience insights. When brands collaborate through data, magic happens. Outlined below are typical use cases showcasing how companies can transform shared insights into high-impact campaigns - whether it’s co-targeting loyalty members, creating joint experiences, or uncovering unexpected audience overlaps.   1. Example Initiative: Effectively prospect and acquire new customers Use Case: Intelligent Prospecting Business Objective: Growth Example Campaign: A financial services marketer discovers that an audience segment of Certificate of Deposits prospects (visited CD interest page 3x in the last 7 days) has a high overlap/index score with a CTV audience of reality show viewers. The financial services media team targets an ad to the reality TV audience with

Work is evolving faster than ever - and we need your help to shape what's next.Copywriters, designers, photographers, videographers, approvers, and anyone else who gets assigned tasks in tools like Workfront, we need your voice.  What tasks are most important, and where can work management tools improve?  Let us know in the survey below:Start 5-10 minute surveyYour feedback will help us zero in on the tools, challenges, and solutions that matter most to you.  Your input today will directly shape tomorrow's tools.  As always - thanks for being part of the journey!