Adobe Campaign updates: What's new and what to explore
We’ve rolled out new Adobe Campaign updates and shared resources to help teams move faster, experiment more easily, and scale customer engagement with confidence. Here’s a quick look at what’s new:
Adobe Campaign v8 updates
Recent v8 releases extend key use cases in the web UI while continuing to strengthen flexibility, security, and governance in the client console. Highlights include:
- Firefly + third-party image generation model integration
- Campaign inventory timeline view
- Multilingual deliveries
- Transactional message profile enrichment
- Adobe Experience Manager live copies + language copies
- Content experiments (A/B testing)
- Continuous delivery enhancements
- Campaign approval management
- SMS connector
- Security improvements
🔗 View full release notes:
Support note: Adobe Campaign Standard and Campaign Classic remain supported. Roadmap investments are focused on Adobe Campaign v8, prioritizing long-term stability, security, and modern campaign orchestration capabilities.
Adobe Campaign v8 product description update
We’ve updated the Adobe Campaign Managed Cloud Services (v8) product description by removing the license metric for generative actions related to AI Assistant content generation in Adobe Campaign Managed Cloud Services v8.
While responsible use guardrails remain in place, we will not meter usage of these generative actions - making it easier to experiment with and scale AI-assisted content workflows.
Join us at Adobe Summit
Adobe Summit (20-22 April in Las Vegas) is a great opportunity to connect with Adobe experts and peers, see what’s coming next across Customer Engagement applications, and get practical guidance you can bring back to your team.
- Register for Tips & Tricks to Accelerate Adobe Campaign v8 Adoption (Session S525)
- Campaign VIP Customer Breakfast at Adobe Summit where you can meet other customers and and members of the Adobe Campaign product team. Reach out to your account team for more information on how to register.
Resources to help you adopt faster
- Adobe Campaign v8 self-guided product tour
- AI Assistant preview for content generation (Adobe Experience League login required)
- Webinar: How Southwest unlocked speed and stability with with Adobe Campaign v8
- Ultimate Success Webinar: How customers are modernizing campaign execution with Adobe Campaign and Adobe Journey Optimizer
- Customer success story: General Motors: Pioneering new approaches to zero-friction customer experiences