Adobe Journey Optimizer February 2026 Release

February' 26 release notes

Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes

New capabilities

• Journey arbitration: You can now use ranking formulas to automatically boost journey priority scores based on customer profile attributes and contextual factors, ensuring customers enter the most relevant journeys.
  This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.
• Action activity in journeys: Journey Optimizer supports a new generic Action activity that enables you to configure both single actions and multi-action inbound action groups, allowing for streamlined action configuration within the journey canvas. In particular, this new feature allows for:
  • A simplified native action configuration within the journey canvas.
  • The capacity to create multi-action inbound action groups.
  • The ability to add optimization to any built-in channel action.
  • The ability to add both experimentation and multilingual options to any action.
• Wave sending of outbound messages: You can now schedule messages from Journey Optimizer campaigns or journeys to be delivered in controlled batches over time.

  Wave sending offers the following benefits:

  • Better deliverability – Spread sends over time to help maintain a strong sender reputation and reduce the risk of being flagged as spam.
  • Load control – Avoid overwhelming downstream systems (e.g. call centers, landing pages) by limiting how many messages go out at once.
  • High-volume and time-sensitive use cases – Suited to large audiences or when you need to control timing (e.g. call center capacity, ramp-up, or time-bound offers).
• Migrate subdomains to custom delegation: You can now migrate subdomains using the CNAME delegation mode to custom delegation directly from the interface, so you can meet stricter security policies in line with your company's guidelines without re-creating channel configurations.
  This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.
• Web push notifications channel: Adobe Journey Optimizer now supports Web push notifications, expanding the push channel beyond mobile. You can seamlessly deliver notifications to both mobile and desktop browsers, enabling you to reach customers directly on their devices without requiring an app. This enhancement allows you to engage users with timely, personalized messages in real time, leveraging the same authoring workflows and targeting capabilities already available for mobile push.
• Content decision activity: A new Content decision activity is now available in the journey canvas for integrating personalized offers directly into your customer journeys. This activity enables you to deliver decision-based content and reference those offers throughout your journey—in conditions for creating eligibility-based branching, in custom actions for passing offer data to external systems, and in other activities for building fully personalized customer experiences.
• Self-service migration tooling APIs: 

  Migration tooling APIs are now available to programmatically migrate Decision management entities to Decisioning, featuring:

  • Flexible migration scopes (sandbox, offer, or decision level)
  • Automated dependency analysis and validation
  • Rollback support for completed migrations
  • Detailed migration reports with object mappings
• Custom action monitoring: Gain deeper insight into the health and performance of your custom action endpoints with a new monitoring dashboard and enriched journey step event data. Track successful calls, errors, throughput, response times, and queue wait times to quickly understand when, where, and why anomalies occur.
• Decisioning support in SMS channel: You can now personalize and optimize the content of your SMS messages with Decisioning. Use Priority Scores, Formulas, or AI Models to display the best content to your customers.

Please find the detailed information around the new capabilities and improvements here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.