Real-Time CDP Collaboration Release

Real-Time CDP Collaboration now supports CSV file upload as a new method for sourcing audiences, as well as new mobile match keys (IDFA and GAID) for enhanced audience matching and measurement.

New features

• CSV upload for Audience Sourcing: Upload CSV files to source audiences into Collaboration directly from the UI. Ideal for onboarding first-party data for short-term collaboration projects. 
• Mobile Match Key Support: Collaboration now supports mobile match keys, including IDFA and GAID, for audience matching and measurement. These match keys are selected during account setup and can then be used when configuring connection settings for new connections and in downstream collaboration workflows.

Please find the detailed information around the new functionalities here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.