Real-Time CDP Collaboration for Publishers
Since its launch in early 2025, Real-Time CDP Collaboration, Adobe’s easy-to use, interoperable, and privacy-centric solution has been enabling publishers to connect with thousands of advertisers at scale and power audience discovery, activation, and outcome-based campaign measurement. Capture incremental revenue and maximize advertiser value with Adobe.
With signal loss and the focus on data privacy, reaching relevant audiences has become increasingly challenging for advertisers. This presents a unique opportunity for publishers to partner with advertisers and provide rich audience insights, new activation pathways, and measurement insights through privacy-centric data collaboration. But data collaboration solutions today can be hard to scale across advertisers, operationally inefficient, and difficult to use. There is a critical need to re-think data collaboration to unlock efficient commercialization and deliver advertiser value.
Why Adobe Real-Time CDP Collaboration?
- Access to Top Brands: Collaborate with thousands of Adobe Real-Time CDP and Experience Cloud advertisers, with audience and measurement data at the ready.
- Interoperable: Work cross-cloud with advertisers, technology, data and identity partners of choice.
- Radically Simple: Use simple workflows to onboard and showcase audiences, activate securely, and deliver results.
- Privacy-Centric: Execute secure collaboration without the moving of underlying customer data.
- World-Class Sales Team: Benefit from skilled sales and post-sales experts to drive incremental investments and advertiser adoption.
Key Capabilities
Discover and Connect
Gain visibility to thousands of Adobe advertisers and showcase audience insights and overlaps instantaneously.
Activate Securely
Materialize advertiser audiences and activate campaigns to desired endpoints for maximized revenue and impact.
Measure and Optimize
Deliver on-demand performance insights for current and past campaigns to drive ongoing investments.
Get started with Real-Time CDP Collaboration to improve business outcomes for publishers.
In a marketing environment with a reduced reliance on third-party cookies, publishers face significant challenges in driving revenue, operating efficiently, and proving value to advertisers. Real-Time CDP Collaboration addresses these challenges by providing a secure platform for data collaboration that maintains compliance with privacy regulations. T he platform’s scalability lets publishers connect with thousands of advertisers through a single interface. Its privacy features allow for meaningful audience insights without compromising sensitive data. High-performing audience segments and actionable campaign metrics in Real-Time CDP Collaboration position publishers as indispensable partners in the advertising ecosystem.
Explore how Real-Time CDP Collaboration can help your organization.