Adobe Journey Optimizer January 2026 Release

January' 26 release notes

Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes

New capabilities

• Decisioning support in Push channel: You can now personalize and optimize the content of your Push notifications with Decisioning. Use Priority Scores, Formulas, or AI Models to display the best content to your customers.
• Direct mail channel in journeys: Previously limited to Campaigns, Direct Mail channel is now available on the journey canvas, enabling you to incorporate Direct Mail into your journeys. Direct Mail can now be used in both batch and 1:1 journey scenarios, with support for file extraction configuration and time-based frequency settings.
• Quiet hours (time-based exclusions): Quiet hours let you define time-based exclusions for Email, SMS, Push, and WhatsApp channels. They ensure that no messages are sent during specific periods of time, helping you respect customer preferences and compliance requirements. You can apply quiet hours through rule sets, which can be assigned to individual actions in campaigns or journeys for precise control.
• Message export: A new Message Export capability is now available for email and SMS channels. This feature allows you to automatically export sent message content to a dedicated Experience Platform dataset, enabling you to:

  • Meet regulatory compliance requirements (such as HIPAA)

  • Archive messages for legal claims and customer care inquiries

  • Retain copies of personalized content sent to individuals

• Direct mail channel in orchestrated campaigns: Direct mail channel is now available in orchestrated campaigns. The Direct mail activity facilitates direct mail sending within your Orchestrated campaign, for both one-time and recurring messages. It serves to automate the process of generating the extraction file required by direct mail providers. You can combine channel activities into the Orchestrated campaign canvas to create cross-channel campaigns that can trigger actions based on customer behavior and data.

• Journey Agent - Create a Journey: Journey Agent now offers creation capabilities, enabling Journey Optimizer users to build and configure marketing journeys through a natural language interface. With these new skills, practitioners can quickly create journeys by simply describing their requirements in conversational prompts. This innovation streamlines the journey creation process, allowing marketers to concentrate on strategy rather than technical configuration.

• Action campaign retrieval API: A new Journey Optimizer API is now available, enabling you to programmatically retrieve and inspect campaign-related data such as details, versions, and configurations.

• Email Designer themes: You can now quickly apply pre-approved themes to ensure brand consistency across all emails, speed up your campaign creation process, and independently produce high-quality emails while reducing dependency on design teams.

Please find the detailed information around the new capabilities and improvements here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.