Adobe Journey Optimizer

Hey AJO Community!  We’re excited to kick off a new initiative called Community Ideas Updates—a quarterly roundup that reflects our ongoing commitment to co-innovate with you. Your ideas aren’t just suggestions—they’re directly shaping the evolution of Adobe Journey Optimizer (AJO). Through these up...

August '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Pause and resume journeys: You can now pause and resume your journeys. This capability gives journey practitioners greater control and flexibility...

Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personalization, uniting content and data, ...

Enterprise teams in regulated industries no longer have to choose between compliance and advanced marketing automation. Adobe's new Custom Delegation feature lets you maintain 100% domain control while unlocking full Journey Optimizer capabilities—solving the impossible choice between regulatory req...

As both send the copy to email what is the difference between BCC and seed list?  

Hi team  We’re working on mapping the communication throughput per second across all supported native channels and other components for our cliente, to better plan load balancing, warming strategies, and message orchestration across journeys. I’ve compiled a list below based on both official and com...

Hello, Please consider above image as reference. This is regarding link tracking in email. Questions -1) what is the use of tag here ?2) If i try to add tag here, it does not get saved. I tried using already created tag and it did not work.Please let me know if you need any other details. Thanks!

Hi Team, In adobe AEP/AJO there is a recent change where the authentication for Snowflake needs to be changed from Basic Authentication to KeyPair Authentication.The question i have is once i get the details from the Snowflake Admin team in order to create the source connector, is there a way to mig...

How would you do that? 

Dear Community,Greetings!I am trying to send an uniqueID to the 3rd party system for sending the metadata. I need one attribute that is to be uniquely generated for each SMS sent via AJO journeys. Kindly suggest one attribute from the system schemas / datasets that would help me stitch this ID back ...

Hi all, I want to export a journey triggered by a custom unitary event from PRE to PROD environment. This journey is started by a custom event sent from a 3rd party platform and it sends an email to the customer/profile specified by the custom event. Email uses contextual attributes as content perso...

If we are using dynamic content in Email template, how to track who has been served? what content?How to report the customers?Example - If we have 3 dynamic fragments in the same email, each fragment has a different discount detail like 10% off, 20% off and 30% off. Now how can I identify if 100 peo...