Adobe Journey Optimizer

Adobe Journey Optimizer Community Lens Newsletter  Your quarterly roundup of insights, events, and member highlights Subscribe to the AJO Community Lens Newsletter   Hello AJO Community!  Welcome to your quarterly roundup – a curated snapshot of what’s happening across the AJO Community. From stand...

We have our flagship skill builder events fast approaching. NYC and Atlanta locations are right around the corner: September 18th and 25th, with limited spots available. The registration link is here. If you are a licensed Journey Optimizer customer, we would love to see you at a location near you...

Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personalization, uniting content and data, ...

Custom Actions in Adobe Journey Optimizer (AJO) are a powerful way to go beyond native channel capabilities and integrate your journey logic with external systems. Whether you’re calling a third-party service, triggering internal APIs, or pushing data to other marketing or analytics tools, custom ac...

All,  Question - I have an attribute as part of my Core Profile schema that I would like to use as the External Link of a CTA in an email. I loaded a unique link in an attribute field. I the email when selecting the CTA, I chose External Link and chose the attribute field for personalization. When I...

Transform Basic Customer Journeys into Intelligent, Self-Adapting Experiences Are your marketing campaigns stuck with simple "if-then" logic while your customers demand sophisticated, personalized experiences? Most marketers know the frustration: you want to create dynamic abandoned cart recovery fo...

Is content experiment testing allowed on images and content blocks within email campaigns?According to the documentation, I know that we can test the subline of an email, but there is no clear documentation indicating whether testing is supported for images or content blocks.

In the world of customer experience, delivering the right message at the right time is crucial. Adobe Journey Optimizer (AJO) empowers marketers to orchestrate highly personalized customer journeys, but understanding when and how a profile enters and exits a journey can make all the difference betwe...

Approvals made smarter. Learn how Adobe Journey Optimizer helps modern organisations enforce governance, streamline reviews, and maintain compliance across every customer interaction.

In our setup we are currently receiving Analytics data through the dataflow. We want to count the product add events for the profile. Also count the product remove events.Both are separate events within the Analytics Data.Take a difference of Adds and Removals counts, to determine if the Cart is not...

Hi All,We have an existing AJO email journey which runs in real time and send email to the end user/customers.  We have a new requirement to share this same email content to other department within the organization like agent / customer care team for a reference. we need to share each users email co...

Launching a journey in Adobe Journey Optimizer (AJO) is a critical step for marketers. But what if you could see exactly how profiles flow through your journey before actually going live—without risking real customer contact or profile updates?  Enter: Dry Run Mode. 

We have the functionality called API trigger email in the campaign. By any chance using the event forwarding as a trigger solution for Adobe journey optimizer?Because we have triggers earlier using pipeline, we had the email trigger option in adobe cloud system. Sameway, do we able to do here?