According to a Cisco report on Global - Device Growth and Traffic Profiles, the average number of connected devices per person in North America is projected to reach 13 by 2021. To deal with this complexity, CMOs of all major brands today are leaning toward cross-device targeting.In this step-by-ste...
The National Football League—a professional American football league—is a great example of an organization implementing a data-driven marketing strategy to deliver in-the-moment personalization to their customers.To do this, the NFL made significant changes to their Adobe Audience Manager optimizati...
Session DetailsConsumers are more informed and vigilant about their personal data than ever before. Marketing responsibly in your data-driven marketing and audience management initiatives can no longer be an afterthought. The tenants of GDPR (General Data Protection Regulation), California Consumer ...
Session DetailsWith the average number of devices per person on the rise, and the mainstream adoption of Connected TV, collecting and reaching all channels is not an option but a necessity. At the same time, mandates to increase page load speed and increased restrictions on third-party data collecti...
Session DetailsHave you recently purchased a data management platform or are considering a DMP for your organization? Learn how to build a successful DMP practice to benefit your entire organization. Review key concepts and frameworks to consider as you organize your practice, as well as common and ...
Session DetailsWhere did data management platforms (DMPs) even come from and what’s so special about them? How do I get started with a DMP? Get answers to these questions and more. We’ll start with a brief history of the DMP and how it arose out of advertisers and publishers’ specific needs. Learn h...
Session DetailsToday’s marketing leaders have a shared central vision: to communicate to their audiences effectively and efficiently. But today’s marketing teams live in siloed reality. Media teams maintain their own use cases, tactics, and metrics. The same goes for their counterparts on personaliz...
Session DetailsTo achieve relevance at scale, marketers must embrace a DMP (data management platform) to understand customers' signals and react accordingly with experiences and content. If you’re currently running your analytics, media, or personalization practice, you understand that the key to a ...
Session Details Taking a data-driven approach to advertising is the key to more efficient activation strategies. Learn about how to execute common use cases for media activation using a data management platform, such as building more robust audiences to increase conversion rate and improving media ...
Session DetailsCentralizing audience segmentation with a DMP can provide immense business impact. However, the key to a successful implementation and maintenance of the practice can be challenging, even for the most advanced users. Join us as we share insights and best practices for some of the most...