Adobe Audience Manager

Session DetailsWhere did data management platforms (DMPs) even come from and what’s so special about them? How do I get started with a DMP? Get answers to these questions and more. We’ll start with a brief history of the DMP and how it arose out of advertisers and publishers’ specific needs. Learn h...

Session DetailsToday’s marketing leaders have a shared central vision: to communicate to their audiences effectively and efficiently. But today’s marketing teams live in siloed reality. Media teams maintain their own use cases, tactics, and metrics. The same goes for their counterparts on personaliz...

Session DetailsTo achieve relevance at scale, marketers must embrace a DMP (data management platform) to understand customers' signals and react accordingly with experiences and content. If you’re currently running your analytics, media, or personalization practice, you understand that the key to a ...

Session Details Taking a data-driven approach to advertising is the key to more efficient activation strategies. Learn about how to execute common use cases for media activation using a data management platform, such as building more robust audiences to increase conversion rate and improving media e...

Session DetailsCentralizing audience segmentation with a DMP can provide immense business impact. However, the key to a successful implementation and maintenance of the practice can be challenging, even for the most advanced users. Join us as we share insights and best practices for some of the most...

Session DetailsTracking all the types of data available and using them effectively is challenging. Data science can help automate various analyses and provide accurate insights from the vast pool of data. As data management platforms (DMPs) are becoming central to businesses, they not only want thei...

Session Details Transforming your marketing initiatives into an experience-based business is a journey, not a destination. However, the lack of unified data and proactive marketing tools prevents even the most-seasoned marketers from creating brands that stick. The result? Slower time to market whil...

Session DetailsCDPs, DMPs, DSPs, data lakes, and data rivers. Today’s data-driven economy has created a complex, fragmented ecosystem. Marketers and IT professionals alike must understand how and where their consumer data is stored, organized, and activated. However, the complexity of the data colle...

Lab DetailsWOW! Audience Manager has proven to be an amazing tool with cutting-edge functionality. To make sure that you’re taking advantage of these awesome features with the rest of your Experience Cloud investment, we’ll review where Audience Manager sits within the Experience Cloud stack and dem...

Lab DetailsFrom concept to execution, Telus Digital’s core team achieved success in powering their real-time personalization strategy. Centralizing and activating their audience data through Audience Manager, Adobe’s data management platform (DMP), was a key element. Learn how this hybrid team of te...