Have you recently purchased a data management platform or are considering a DMP for your organization? Learn how to build a successful DMP practice to benefit your entire organization. Review key concepts and frameworks to consider as you organize your practice, as well as common and emerging DMP use cases to drive great customer experiences. Prior exposure to DMP 101 or similar background knowledge is recommended. In this session:
Matt Skinner, Product Marketing, Adobe
Jim Roots, Senior Product Manager, Best Buy
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Hello, the audio on this is practically inaudible. Unfortunate.