Have you recently purchased a data management platform or are considering a DMP for your organization? Learn how to build a successful DMP practice to benefit your entire organization. Review key concepts and frameworks to consider as you organize your practice, as well as common and emerging DMP use cases to drive great customer experiences. Prior exposure to DMP 101 or similar background knowledge is recommended. In this session:
- Discuss frameworks and concepts to build a mature DMP practice
- Learn how to tackle key use cases that address quick wins with the potential to scale and benefit the enterprise
- Review advanced use cases and the benefits of running an experience DMP
Matt Skinner, Product Marketing, Adobe
Jim Roots, Senior Product Manager, Best Buy
S112 - DMP 201: Level 2 Inspiration Session. What’s Next.
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