With the average number of devices per person on the rise, and the mainstream adoption of Connected TV, collecting and reaching all channels is not an option but a necessity. At the same time, mandates to increase page load speed and increased restrictions on third-party data collection make the challenge ever more immense. Discover how you can collect and activate multichannel data in real time with the Audience Manager Profile Merge rule and APIs.
- Best practices for ingesting multiplatform data and identity management
- The value realized from ingesting data via APIs
- Overview of connected TV data capabilities
- How to build a scaleable, multichannel (web, CTV, mobile) trait and segment taxonomy to grow with your business
James Hollyday, Senior Technology Consultant, Adobe
Joseph Ambeault, Sr. VP of Product and Technology, Discovery Inc
S105 - DMPs of the New Age: Real-Time Data Activation in Market
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