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Adobe Summit 2019 | S105 - DMPs of the New Age: Real-Time Data Activation in Market

jantzen_belliston-Adobe

Community Manager

08-02-2019

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Session Details

With the average number of devices per person on the rise, and the mainstream adoption of Connected TV, collecting and reaching all channels is not an option but a necessity. At the same time, mandates to increase page load speed and increased restrictions on third-party data collection make the challenge ever more immense. Discover how you can collect and activate multichannel data in real time with the Audience Manager Profile Merge rule and APIs.

Highlights:

  • Best practices for ingesting multiplatform data and identity management
  • The value realized from ingesting data via APIs
  • Overview of connected TV data capabilities
  • How to build a scaleable, multichannel (web, CTV, mobile) trait and segment taxonomy to grow with your business

Speaker(s)

James Hollyday, Senior Technology Consultant, Adobe

Joseph  Ambeault, Sr. VP of Product and Technology, Discovery Inc

Session Length

1h

Catalog Link

S105 - DMPs of the New Age: Real-Time Data Activation in Market

Recording

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