Adobe Summit 2019 | S105 - DMPs of the New Age: Real-Time Data Activation in Market
Session Details
With the average number of devices per person on the rise, and the mainstream adoption of Connected TV, collecting and reaching all channels is not an option but a necessity. At the same time, mandates to increase page load speed and increased restrictions on third-party data collection make the challenge ever more immense. Discover how you can collect and activate multichannel data in real time with the Audience Manager Profile Merge rule and APIs.
Highlights:
- Best practices for ingesting multiplatform data and identity management
- The value realized from ingesting data via APIs
- Overview of connected TV data capabilities
- How to build a scaleable, multichannel (web, CTV, mobile) trait and segment taxonomy to grow with your business
Speaker(s)
James Hollyday, Senior Technology Consultant, Adobe
Joseph Ambeault, Sr. VP of Product and Technology, Discovery Inc
Session Length
1h
Catalog Link
S105 - DMPs of the New Age: Real-Time Data Activation in Market
Recording
Q&A
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