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Adobe Summit 2019 | S111 - DMP 101: I’m Still New. Don’t Hate, Educate.


Level 10


Session Details

Where did data management platforms (DMPs) even come from and what’s so special about them? How do I get started with a DMP? Get answers to these questions and more. We’ll start with a brief history of the DMP and how it arose out of advertisers and publishers’ specific needs. Learn how the media DMP evolved into the enterprise DMP, and why Adobe Audience Manager is the first and most extensive experience DMP available on the market. Discover how Audience Manager can fit into your marketing stack and how to use it at every stage of your marketing funnel. We’ll talk about high-value functions that you can deploy quickly as you get started, with a detour into a few key technical concepts. And you’ll leave with ways to start a process of continuous improvement using Audience Manager. Key takeaways:


  • Understand what a DMP is and what it can do
  • See how a DMP can augment your existing marketing stack
  • Learn to drive value for your organization using a DMP
  • Be prepared for DMP 201


Trey McIntyre, Senior Solutions Consultant, Adobe

Stefanie Hineman, Sr. Marketing Manager - Audiences & Personalization , Intuit

Session Length


Catalog Link

S111 - DMP 101: I’m Still New. Don’t Hate, Educate.




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