Session Details Transforming your marketing initiatives into an experience-based business is a journey, not a destination. However, the lack of unified data and proactive marketing tools prevents even the most-seasoned marketers from creating brands that stick. The result? Slower time to market whi...
Session DetailsCDPs, DMPs, DSPs, data lakes, and data rivers. Today’s data-driven economy has created a complex, fragmented ecosystem. Marketers and IT professionals alike must understand how and where their consumer data is stored, organized, and activated. However, the complexity of the data colle...
Lab DetailsWOW! Audience Manager has proven to be an amazing tool with cutting-edge functionality. To make sure that you’re taking advantage of these awesome features with the rest of your Experience Cloud investment, we’ll review where Audience Manager sits within the Experience Cloud stack and dem...
Lab DetailsFrom concept to execution, Telus Digital’s core team achieved success in powering their real-time personalization strategy. Centralizing and activating their audience data through Audience Manager, Adobe’s data management platform (DMP), was a key element. Learn how this hybrid team of te...
Lab DetailsThe importance of delivering real-time experiences requires a product roadmap that goes beyond building a killer front-end UI. Understanding how tools are built from the ground up to support the velocity and variety of your datasets is a requirement for pinpointing and future-proofing you...
Lab DetailsConsumers are more informed and vigilant about their personal data than ever before. Marketing responsibly in your data-driven marketing and audience management initiatives can no longer be an afterthought. The tenants of GDPR (General Data Protection Regulation), California Consumer Priv...
Lab DetailsUnderstand the ins and outs of the Adobe Audience Manager Data Explorer. Use trending signals, top unused signals, and saved searches to maximize your time and efficiently optimize your taxonomy. Minimize trait creation just because, and understand how to backfill historical trait realiza...
Lab DetailsGet a new lens into your customers and their behaviors by bringing Adobe Audience Manager segments into Adobe Analytics. Combine acquired and owned datasets in Adobe Audience Manager with user behavioral data and existing reporting in Adobe Analytics. We’ll explore data-flow enablement an...
Lab DetailsGet experience using Adobe Audience Manager look-alike modeling to expand audiences, maintain high-target accuracy, and maximize return on marketing spend. Learn from best practice examples on building effective look-alike models with the TraitWeight algorithm. Analyze results, and dig in...
Lab DetailsDevices don’t buy products—people do. In this hands-on lab, we focus on how to achieve a people-based marketing strategy in Adobe Audience Manager by leveraging the Adobe Experience Cloud Device Co-Op, profile merge rules, and instant cross-device suppression. Learn how to engage consumer...