Adobe Audience Manager

I would love to get everyone's thoughts on Google's latest anti tracking privacy tools....How Google’s privacy moves will spur changes to ad tech - Digiday

“Future” Experience League Community Survey Hello Experience Maker,We are about to embark on a project to make the Experience League Community in the best interest of the community members. Because the community belongs to you, we want to know what’s important to you and what Community “bliss” would...

Hello, heres my first post!I have a client currently looking to export from Campaign Classic user data to be leveraged in Audience Manager. The gap we have currently is understanding if similar to how Audience Manager retains data if it does not have an Adobe UUID for the user in hopes the user will...

Hi Everyone, We are organizing a twin solution Meetup for Adobe Analytics Cloud Community, focusing on Adobe Analytics and Adobe Audience Manager, on 26th Apr’19 at WeWork, Forum, DLF Cyber City Phase III, Sector 24, Gurugram. Join us for a day full of in-depth product knowledge sessions covering Ad...

What is the concept of soft cookie and hard cookies in AAM?

Note: Registration is now closed. Check the meetup recording here - Recap Best Practices of 1st Party Data OnboardingIt’s time to get in action, after internalizing “Audience Creation Strategies”. Let’s start creating them. Join us in this session to know about the steps and best practices of 1st pa...

Enhance your product knowledge by going through the ‘personalized learning experience’ specifically designed for you at Experience league Intelligence Guidance.Do you know that you can do role-based learning in Experience League? Try it out today @ Experience League Intelligent Guidance | Adobe Feel...

According to a Cisco report on Global - Device Growth and Traffic Profiles, the average number of connected devices per person in North America is projected to reach 13 by 2021. To deal with this complexity, CMOs of all major brands today are leaning toward cross-device targeting.In this step-by-ste...

The National Football League—a professional American football league—is a great example of an organization implementing a data-driven marketing strategy to deliver in-the-moment personalization to their customers.To do this, the NFL made significant changes to their Adobe Audience Manager optimizati...

Session DetailsConsumers are more informed and vigilant about their personal data than ever before. Marketing responsibly in your data-driven marketing and audience management initiatives can no longer be an afterthought. The tenants of GDPR (General Data Protection Regulation), California Consumer ...