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Adobe Summit 2019 | S113 - Audience Activation Strategies in Media

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Level 10
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Session Details

Taking a data-driven approach to advertising is the key to more efficient activation strategies. Learn about how to execute common use cases for media activation using a data management platform, such as building more robust audiences to increase conversion rate and improving media efficiency through cross-device suppression. Hear from a customer on how they used Adobe Audience Manager shatter ROI benchmarks and drive powerful business results.

 

Highlights:

  • Benefits and use cases of using a DMP for media buyers
  • Case studies on how audience activation in DSPs improves and scales campaign performance
  • Impact of your DMP investment beyond paid media

 

Speaker(s)

Kimaya Chaudhary , Product Marketing Manager, Adobe

Ben Hemphill, VP Digital Marketing, Analytics and CRM, Crocs

 

Session Length

1h

 

Catalog Link

S113 - Audience Activation Strategies in Media

 

Recording

 

Presentation

See attachment

 

Q&A

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