Adobe Summit 2019 | S113 - Audience Activation Strategies in Media
Session Details
Taking a data-driven approach to advertising is the key to more efficient activation strategies. Learn about how to execute common use cases for media activation using a data management platform, such as building more robust audiences to increase conversion rate and improving media efficiency through cross-device suppression. Hear from a customer on how they used Adobe Audience Manager shatter ROI benchmarks and drive powerful business results.
Highlights:
- Benefits and use cases of using a DMP for media buyers
- Case studies on how audience activation in DSPs improves and scales campaign performance
- Impact of your DMP investment beyond paid media
Speaker(s)
Kimaya Chaudhary , Product Marketing Manager, Adobe
Ben Hemphill, VP Digital Marketing, Analytics and CRM, Crocs
Session Length
1h
Catalog Link
S113 - Audience Activation Strategies in Media
Recording
Presentation
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Q&A
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