Taking a data-driven approach to advertising is the key to more efficient activation strategies. Learn about how to execute common use cases for media activation using a data management platform, such as building more robust audiences to increase conversion rate and improving media efficiency through cross-device suppression. Hear from a customer on how they used Adobe Audience Manager shatter ROI benchmarks and drive powerful business results.
Benefits and use cases of using a DMP for media buyers
Case studies on how audience activation in DSPs improves and scales campaign performance