To achieve relevance at scale, marketers must embrace a DMP (data management platform) to understand customers' signals and react accordingly with experiences and content. If you’re currently running your analytics, media, or personalization practice, you understand that the key to a successful campaign is democratizing audiences across your organization. In this session, we’ll go on a journey with the Adobe Audience Manager lead at Mastercard and showcase how you can build your skillset to make DMP your superpower.
Start with the use cases – understand how to take advantage of a connected Adobe stack, with a DMP at the core
Building your data asset – bringing together disparate data sources
Recognizing the fruits of our labors – results from executing on a plan
Rohan Kapoor, Sr Technology Consultant, Adobe
Garrett Friedrichsen, Innovation & Strategy - Global Digital Marketing, Mastercard