Adobe Summit 2019 | S110 - Audience Driven Campaigns in Financial Services, Featuring Mastercard

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jantzen_belliston-Adobe

Community Manager

Avatar

jantzen_belliston-Adobe

Community Manager

jantzen_belliston-Adobe
Community Manager

08-02-2019

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Session Details

To achieve relevance at scale, marketers must embrace a DMP (data management platform) to understand customers' signals and react accordingly with experiences and content. If youโ€™re currently running your analytics, media, or personalization practice, you understand that the key to a successful campaign is democratizing audiences across your organization. In this session, weโ€™ll go on a journey with the Adobe Audience Manager lead at Mastercard and showcase how you can build your skillset to make DMP your superpower.

Highlights:

  • Start with the use cases โ€“ understand how to take advantage of a connected Adobe stack, with a DMP at the core
  • Building your data asset โ€“ bringing together disparate data sources
  • Recognizing the fruits of our labors โ€“ results from executing on a plan

Speaker(s)

Rohan Kapoor, Sr Technology Consultant, Adobe

Garrett  Friedrichsen, Innovation & Strategy - Global Digital Marketing, Mastercard

Session Length

1h

Catalog Link

S110 - Audience Driven Campaigns in Financial Services, Featuring Mastercard

Recording

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Presentation

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Q&A

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