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Adobe Summit 2019 | S904 - Accelerating the Success of Your Audience Manager Practice: Pitfalls to Avoid

jantzen_belliston-Adobe

Community Manager

08-02-2019

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Session Details

Centralizing audience segmentation with a DMP can provide immense business impact. However, the key to a successful implementation and maintenance of the practice can be challenging, even for the most advanced users. Join us as we share insights and best practices for some of the most commonly asked questions by our Audience Manager customer base. Our experts walk you through overcoming common challenges when using some of its most powerful features so that you can focus on your intended use cases rather than troubleshooting.

Highlights:

  • Insights – How to interpret key insights accurately for audience populations and other metrics surfaced in Audience Manager reporting
  • Identity – How profile merge rules impact audience segmentation
  • Integration – How to ensure that server-side forwarding is working properly when configured

Speaker(s)

Ryan Hamilton, Audience Manager Technical Support Consultant, Adobe

Eric  Fickes, AAM Technical Support Engineer, Adobe

Session Length

1h

Catalog Link

S904 - Accelerating the Success of Your Audience Manager Practice: Pitfalls to Avoid

Recording

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Presentation

See attachment.

Q&A

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