Centralizing audience segmentation with a DMP can provide immense business impact. However, the key to a successful implementation and maintenance of the practice can be challenging, even for the most advanced users. Join us as we share insights and best practices for some of the most commonly asked questions by our Audience Manager customer base. Our experts walk you through overcoming common challenges when using some of its most powerful features so that you can focus on your intended use cases rather than troubleshooting.
Insights – How to interpret key insights accurately for audience populations and other metrics surfaced in Audience Manager reporting
Identity – How profile merge rules impact audience segmentation
Integration – How to ensure that server-side forwarding is working properly when configured
Ryan Hamilton, Audience Manager Technical Support Consultant, Adobe
Eric Fickes, AAM Technical Support Engineer, Adobe