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The National Football League kicks off a digital transformation program to elevate customer experiences.

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Gaurang

Community Manager

Avatar

Gaurang

Community Manager

Gaurang
Community Manager

11-02-2019

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The National Football League—a professional American football league—is a great example of an organization implementing a data-driven marketing strategy to deliver in-the-moment personalization to their customers.

To do this, the NFL made significant changes to their Adobe Audience Manager optimization program. Learn about their game-winning touchdowns.

  http://bit.ly/the_NFL_digital_transformation