Adobe Analytics

 I’m trying to build an account-level engagement analysis in Adobe Analytics for a B2B services company.I already have an uploaded list of accounts (with company name, industry, region, etc.) available as a dimension in my data. I want to identify which accounts show high engagement — for example, accounts that generated more than a certain number of visits, unique visitors, or page interactions in the last 3 months.The challenge is that in the Segment Builder, the logic options are limited to Visitor, Visit, and Hit containers. I can’t figure out how to create a segment that groups all visitors under an account and then filters based on that account’s aggregated engagement metrics (e.g., “accounts with visits > 5”).Has anyone successfully created account-level engagement segments in Adobe Analytics?Specifically, I’d like to know:How do you define and apply thresholds like “high”, “medium”, or “low” engagement per account?Can this be done directly in the Segment Builder using t

Hi everyone,I’m seeing a strange discrepancy in Unique Visitors when viewing the same dashboard within the same Virtual Report Suite.Users with different roles are getting different numbers — specifically, Basic Users see around 40K more Unique Visitors than Admins.Has anyone come across this behavior before? Could this be related to user permissions, data view settings, or something else I might be missing?I’d really appreciate any ideas or guidance — thank you all for your time and help!Best,

I am new to Adobe Analytics, is there any way that can I track what visitors from Adobe Campaign did on my Fatlosscalc website without using UTMs? So far all I could get where the Campaign Dimensions, but I can't do much with those or maybe I'm doing something wrong. Cheers!

 ⚠️The issue: When I start the new RB in Excel, all commands like "Copy data block" are available - until I use them once or manage my requests. After that only two commands remain, the others like copy/paste/delete, etc. are gone.That happens in all Excel-sheets with different request-setups. I have installed the newest version of RP and i'm using Office 2021. (Of course, I've tried to select cells with requests & refresh hub.) The Screenshots show the before / after situation when the Hub's commands disappear after the first action:                 -> Do you have any idea why the commands don't appear/reload? Many thanks for any hints & tips! 😊 

On our site, we have a prop (c5) for the entry page type (eg 'product page', 'search', 'home' etc..) and an evar (v5) collected at the same time. Evar5 expires on visit.1. When I bring the prop (c5) as a row and the conversion rate as a metric, I am seeing some results which seem to make sense.However,  even if the numbers make sense-ish, my understanding is that the report is invalid as a conversion rate is a visit  context metric, it could not be applied to a hit context (like a prop). Is that correct? 2. This brings my second question. If I use evar5 (allocation most recent: last / expire: after visit / enable merchandising : disabled) as a row, and bring in conversion rate as a metric, I am also getting some conversion rate data. My understanding is that this report would also be invalid because evar5 has enable merchandising set to disabled, therefore there is no way for Adobe to tie orders back to that specific entry page. 3. If I bring my evar5 (entry page ty

Overview The Problem Training a model in Adobe Mix Modeler on incomplete data can lead to unreliable model results. The Solution First run your model on the default training window Review the harmonized data to identify a valid training window – i.e., the last date when all Marketing and Conversion data has been ingested. After your model has run successfully, retrain it on the valid training window. The Problem In a perfect world all marketing and conversion data would flow directly into AEP in real time and all datasets would be up to date anytime you want to run a new model. In reality, that is rarely, if ever, the case. Data is typically being ingested at different intervals. Some datasets may take more time than others to become available. And sometimes, there are issues that delay data from being ingested. Training a model on incomplete data can result in unreliable model results. By default, new models train on a period immediately preceding the most recent conversion. So if y

It might sound as a stupid question but, is there any way that can I track what visitors from Adobe Campaign did on the website without using UTMs? So far all I could get where the Campaign Dimensions, but I can't do much with those or maybe I'm doing something wrong.

I just love a good Paradox.  Currently, Adobe gives us the following warning in the Classification Rule builder: However, when you go to view the following documentation in Experience League, you get the following message:http://experienceleague.adobe.com/en/docs/analytics/components/classifications/sets/manage/rules To be perfectly honest, the newer process is not nearly as intuitive, so I have my reservations about how this will work moving forward.  Also, there are no video tutorials I can easily find related to the newer process.  Again, IMHO, if this process isn't fully baked, then it shouldn't be out here yet.Can we please get a good, clean, fully-baked process out here, with full tutorials to help those of us who like easy pictures AND videos to help; and. then can we actually put the process in place?  It's not even supposed to happen until August 2026!  

We have users who want to see a waterfall of certain audiences in CJA which is essentially a fallout chart for audience exclusions, answering questions like for each exclusion added, how many people are excluded? Could this be done in CJA? If I create a fallout chart, and add in the attributes used in RT-CDP for the audience build, will that count the audience fallout correctly? 

We have a dataset that we recently added to our connection. Sometimes it will have large spikes that we need to be aware of, so I set up an alert for anomalies outside the 95% interval. However, this alert has been triggering every single day, saying the daily value was 400,000% more than expected, despite being an expected number.  I believe this is because 10/24 was the first day we started ingesting data, and it is assessing every day before that as 0 rows when determining what is an anomaly and what isn't. If this is the case, is there a set number of days that the alert system looks back when assessing anomalies? Is there a way to change this to the first day we started ingesting data for this dataset?  Thanks!

I am fairly new to the Adobe Analytics role here at work and we have a team who does surveys and apparently Qualtrics can import Adobe Analytics data, but from what they are sending me it doesn't look like I can help them to get the Time Spent on Page dimension data into Qualtrics. They sent me this screenshot of what Qualtrics can import. Any tips or guidance would be greatly appreciated 

we are analyzing total logged in users v/s new users logged, we created a segment where visit =1 at visit level and another visit =1 at visitor level which is accurate ?

Hello, We are working with one of our clients to implement analytics tracking on the site they own but they will use the same domain as us (lets take ".adobe.com" for example). Below are the examples of how our main site and the client site will technically look:www.adobe.comwww.client.adobe.comBasically, it will be a sub domain of our site. However, they can only implement tracking events using App Measurement Javascript implementation due to several reasons, while our main site runs on Adobe Web SDK. Our goal is to maintain a single ECID across both our main site (runs on Web SDK) and the client site (App Measurement JS), so user journeys can be analyzed end-to-end in Analytics. Note: Both will share same Org ID and TrackingServer (Edge Domain in this case). What I’ve learned so far:• Web SDK creates and stores its ECID on the Edge Network and saves it client-side in the kndctr__identity cookie.• AppMeasurement / ECID Service stores its ECID client-side in the AMCV_@Ad

I have 2 Adobe Analytics reports being generated using Total Visits by field within date.Using Identical Field Value and START DATE, and EARLY END Date (Sep 1, 2024 - Sep 30, 2025) I get a report which advises:                              XXX                              Out of 1,498,375 visits.Using Identical Field Value and START DATE, and LATER END Date (Sep 1, 2024 - Oct 26, 2025 12:00 AM) I get a report which advises:                              XXX                   &

Whether this the correct way to analyze AI traffic?

I've updated my classification set but it's saying i have 2 unique values, but I only have one ("AI"). Is this a problem, or is that fine? I wonder why it's registering as 2.    

  Introduction Following my blog post on tracking AI and Gen AI-generated traffic in Customer Journey Analytics (CJA), I want to share an update on OpenAI's Atlas browser and explain what this emerging technology means for your CJA implementation and analytics strategy. We're at a turning point in web browsing history. Atlas joins a growing ecosystem that includes Perplexity's Comet and The Browser Company's Dia, each offering AI-native browsing experiences that reimagine how we interact with the web. These tools represent a shift from passive browsing to active AI assistance, where agents work to understand context, execute tasks, and navigate digital experiences on our behalf. However, Atlas faces significant adoption barriers. Browser switching costs remain substantial. Users have years of accumulated preferences, bookmarks, extensions, and muscle memory invested in their current browsers. Chrome alone commands over 65% market share, with deeply entrenched user habits. Convin

I have a ACP mobile sdk implementation using trackState and trackAction calls. Now the devs are sending data using "&&products": ";Category: infinite;Product: 160GB, Talk & Text - Plus;Quantity: 1;Price: 75.0". How do i populate it up in Adobe analytics? I tried mapping it to an eVar using processing rules but when in context data variable i typed : &&products it turned the value into products and it is not working.  Please Suggest me the best solution as it is urgent 

I'm not seeing a way to do this, but just wanted to check first. And I'm just trying to work around a backlog of IT resources... So is it possible to do regular expressions within a processing rule? As an example, I basically would want to do something like this one where I could pull out the third value in a string separated by some common character(s). In this case, the characters are -_- and there are two of them so it would need to know its after the second occurrence.  

In Adobe Experience Platform - Data Collection, under Rules, I’ve created a rule that triggers on page load (any element). Within this rule:I’ve added a Core - Custom Event.I’ve set the necessary variables, including:eVar2 to capture the Page URL.I’ve added the Adobe Analytics - Send Beacon action with s.t() to send a page view beacon.This setup is successfully capturing eVar2 values for all pages, as confirmed via Omnibug.However, in Adobe Analytics Workspace, when I create a report with:Dimension: eVar2 (Page URL)Metric: VisitsI see the following output:www.example.com/page1 - 5 Visits www.example.com/page1/subpage1 - 5 Visits www.example.com/page1/subpage2 - 3 Visits Unspecified - 3 Visits Problem: Why is "Unspecified" showing up?Even though Omnibug shows that eVar2 is being populated, "Unspecified" in Adobe Analytics usually means that eVar2 was not set or persisted at the time the beacon was sent.

Hi Folks, I’ve received a requirement from the product team to implement anonymous tracking on the website pages to measure content consumption even when users deny performance cookie consent. We plan to use an additional variable to indicate the user’s consent status. This will ensure that any hits collected without consent are only used for aggregate reporting and not for any re-engagement or personalization activities. We’re currently exploring possible implementation approaches. One of the primary requirements from the Legal team is that no cookies should persist beyond the session for users who have not provided consent.I tried setting s.cookieLifetime = "SESSION", which worked correctly for the AMCV_<orgid> cookie. However, I noticed that the s_ecid cookie still persists in the user’s browser. Since the s_ecid cookie is used to regenerate the same ECID upon subsequent sessions, this behavior does not meet the Legal team’s requirement of preventing cookie pers

I’ve implemented a serialized event (e.g., event1=1) designed to trigger once per visit, and I’ve verified that it is firing correctly during the analytics call. However, the data does not appear to be populating in Adobe Analytics Workspace.Could you please help identify the cause of this issue?Thanks in advance!