Adobe Analytics

How come I'm getting so much unspecified for mobile screen size in AA using the ootb dimension? I’ve brought in mobile device then broke it down by mobile screen size.  What does unspecified mean?

In the screenshot above, you can see that Adobe Analytics is giving me more entries for these items than visits. How is that even possible?

Hi everyone, I have read the documentation and browsed the Q&As but so far, I am still not sure how an exit rate works combined with an eVar or Prop, hope you can help:We have few pages on our website and a lot of applications, sometimes several per page. That's why I need to use eVars / Props to check after which interaction with an application or after which process step a user left the website. The challenge here is, the eVars / Props I am referring to, are not always filled.Here is my example, I need clarification on:Case1:Hit 1:      eVar_X (Application Name) fired with Value App ALast Hit before Exit: eVar_X (Application Name) fired with Value App ACase2:Hit 1: eVar1 (Application Name) fired with Value App ALast Hit before Exit: eVar_X (Application Name) not firedCase3:Hit 1: eVar_1 (Application Name) fired with Value App AHit 2: eVar_1 (Application Name) not firedLast Hit before Exit: eVar_1 (Application N

We have browser height and width bucketed but it there another dimension that allows us to look at all the values (non bucketed)?

Hello everyone,With the upcoming migration from traditional classifications to Classification Sets in Adobe Analytics, I had a question regarding performance optimization.Previously, when using classifications, we had to create them separately for each report suite, even if the same variable existed across multiple report suites.With Classification Sets, we can now create a single classification set and apply it to multiple report suites, which simplifies governance and management.However, the official adobe documentation mentions two important points :• Processing time improved from ~72 hours to ~24 hours• Performance mainly depends on the number of unique key values, especially when combining variables from multiple report suites into a single classification set.ScenarioSuppose we have the same variable (for example an eVar) across 8 report suites.Instead of creating one classification set covering all 8 report suites, would it be better from a performance perspective to create: Two

Hi,Can anyone explain why i can only watch first module of courses on any topic.After watching it shows start module and not in progress or finished.

I’m excited to speak with Jennifer Dungan about Marketing Channels, an often confusing topic. Come with your questions and we’re happy to answer them!9:30am Monday morning in the Adobe booth Mini Theatre in the Pavilion AMA (Ask me anything) Schedule

Does anyone know how to view analytics calls from a mobile device to see variables flowing into Adobe. 

Hi all,Im trying to calculate YoY% metric using CUMULATIVE fx advanced function. Do you know the cirteria or formula to calculate it base on this type of fuctions? I did MoM% and its perfectly done (see image below) but a tried to do it for YoY (ex: march 2025 vs march 2026) and was not able to do it. Does anyone know it? Could anyone help me? Do I have to use other advanced fuction? Thanks in advance for your help and experience! 

Hi Guys, We have 2 types of Youtube Videos:iframe based youtubevideo which plays inline: Here Tracking works fine with Adobe extension “Video Tracking for YouTube”. iframe based youtube video which plays with a Modal Popup.: Tracking doesn’t work when user Clicks on Video, Modal opens and video starts playing in Modal. What recommendations do you have so that the tracking for Modal Youtube videos also starts working?  Thanks,Nitin 

Hello, We have several jobs that fetch data from the Adobe warehouse using the FTP server (ftp2.omniture.com). However, since March 7, we have been unable to connect to the Adobe server and retrieve files from the ftp2.omniture.com host.This is a critical job for us as it is used to obtain daily data from Adobe, and the issue is currently impacting our client data as well.We would appreciate your assistance in resolving this issue on an urgent basis. Thank youShubham

Hi,I migrated my Magento Open Source 2.4.6-p13 store to a new server and Advanced Reporting stopped working. Clicking the menu item redirects to the Experience League documentation instead of opening the dashboard.Store: https://pappeat.comVersion: Magento Open Source 2.4.6-p13PHP: 8.2.30Base currency: EUR only (verified in config and in all orders)All Magento-side checks are clean: ✅ Advanced Reporting enabled (analytics/subscription/enabled = 1) ✅ Cron running every minute under correct system user ✅ OAuth endpoints reachable (/oauth/token/request and /oauth/token/access respond correctly) ✅ analytics_subscribe cron runs with status = success ✅ System log confirms: "Request token was exchanged to obtain access token for consumer 12" ✅ OAuth consumer and access token created in oauth_consumer and oauth_token tables ✅ No AWS S3 used as data source ✅ Valid SSL certificate on public HTTPS URL ❌ analytics/general/token remains NULL in core_config_data after every successfu

AJO is not using native email channel to send emails. Instead it sends custom payload to salesforce and salesforce sends email.Now salesforce has email send/open/click etc data. Salesforce sends the data back to AEP(non profile enabled), which is then connected to CJA.Both AJO dataset and salesforce dataset has personID as identifier.AJO dataset has campaing name, and campaingn TaskCode which is unique for each email touch point. Salesforce also has the TaskCode but not the AJO campaing name.Now if I breakdown the JourneyName by Email metrics (open/click) etc, it shows 'NoValue' in the report.I have tried binding of JourneyName dimension with the Dimension related to email open/click, that still shows 'NoValue'.I have tried binding of JourneyName dimension with the TaskCode dimension, that still shows 'NoValue'.What am I missing here ? Do we need some sort of secondary level of stitching to link TaskCode from Journey dataset to salesforce dataset ?

Hi Everyone, If a single person uses your Mobile Browser, Laptop, Android app, and iPad, they look like four different people in your data. This makes your "Unique Visitors" count too high and your customer journey look broken.Here is how CJA Identity Stitching fixes this using a "Common ID."The Problem: Unique IDs on every deviceEvery digital platform creates a unique ECID (device ID). Without a "bridge," Adobe treats every ECID as a different person.Mobile Browser: Browses anonymously (ECID-123). No login. Laptop: Visits (ECID-345) and logs in as alex@email.com. Android App: Opens app (ECID-777) and logs in as alex@email.com. iPad: Visits (ECID-444) and logs in as alex@email.com. The Solution: The "Common ID" RuleQuestion: How the numbers change: Adobe Analytics vs. CJA ?Answer- Imagine Alex performs 5 total actions across those three logged-in devices. Notice how the "Visitor" count drops in CJA to reflect the real human count.  The LessonStitching doesn't "lose" data—it cleans it.

Team,Due to front end issue(uncovered via CXM tool), for a few of our customers, just the order screen payload wasn’t dispatched, but it was success per back end system records. So, Adobe Analytics has scAdd,scView,scCheckout, custom event(billing info & order review), just s.purchase missing.  Given s.Purchase missing no s.TransactionID too, and data source option is ruled out.Now, I have those ECID & customer ID(evarX) for very sessions, via Bulk Data insertion API, can I do one ingestion for all those? and will I be able to normal report as if payloads came from browser or there any considerations to be aware of? Pls advise@Jennifer_Dungan ​@amitvishvakarma ​@VishalKa5 ​@NicholeVargas ​@Darshil_Shah1 I see you have been very active lately, I’d really appreciate if you could look into this thread when possible. Thanks 

In our marketing channel set up we saw a spike in traffic coming into our Direct Channel. In the marketing channel detail it is all going into None, where the rule is set to show what page it is on. We have no changed anything on our end and am wondering why this is happening. We have had this rule running for years and now we are facing this issue.   

Currently I am working in creating some dashboards in Adobe Analytics for a mobile app and realized that I needed data like ‘First Launch’ and ‘Upgrades’, which are provided if I enable “App Reporting” in the report suite. Before doing this I want to know if there are any impact on performance, memory, or anything of the sort. I can’t find any documentation on why this is disabled or impacts of enabling this setting.

Hi -I don’t have developer access to Adobe Developer Console, but I need to confirm which Adobe Analytics API version our organization is currently using.Is there a way for non‑developers to check this, or what steps should I ask someone with developer access to follow so they can verify the API version for me?Thanks!

Hello Everyone, I need to recreate a report from Analysis Workspace in Legacy Report Builder, and from what I have experienced the following aren't possible in Legacy ARB:  - breakdown eVar by prop (props not listed as option for breakdowns) - get custom event metrics for props  (no custom events listed in wizard) Is the above true, or am I missing something?  Thanks for any ideas.  Are there any documents which state these limitations? (I can successfully recreate the AW reports in the new Report Builder but the client isn’t running it yet)

Hi everyone,I have a question regarding user journey analysis in Adobe Analytics.Is it possible to track and analyze user movement across different channels (e.g., from paid search to display, or from social to direct) within Adobe Analytics?More specifically, I’d like to understand if there’s a way to view the flow of users based on channel transitions, rather than just single-channel attribution.If this is possible, could you please guide me on which reports, features, or metrics (e.g., Flow, Fallout, Workspace setup) would be most suitable?Thanks in advance!

I was scheduled to take the AD0-E207 exam this morning and my laptop had issues connecting to the portal.  I don’t see any option to reschedule, and it still says “in progress” If i click the take exam it just takes me to this page: And if i click schedule new session theres nothing in the dropdown: I’ve submitted an Adobe ticket as the testing company says this has to be rescheduled on Adobe’s end, but haven’t gotten any response from Adobe. ​

Nevermind! I found out how to hide it here: https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-overview/cja-b2c-overview/ai-assistant Hello, is there any way to remove the AI assistant from the right-hand side of the workspace in CJA? I don’t see any way to minimize it our close it. I checked under “Project Info and Settings” and nothing there. I’d rather use the additional real estate to focus on visualizations. 

What is the maximum value(integer) that can be passed in a numeric success event per hit? Is there a cap on the accumulated sum of a numeric event over time?