Possible Issue - Fallout Tutorial Video

Question

Hello,

I’m working through the Adobe Analytics Workspace certification training and noticed what may be an issue in one of the Fallout tutorial videos. The same wording appears in the video and in the transcript, so I wanted to check whether I’m interpreting it correctly or if the tutorial may need an update.

“The blue portion of the bar shows the percentage of visitors who fell through and performed the next action, whereas the gray section of the bar shows the percentage of the visitors who did not. And this is all against the total of visitors who arrived at the first touchpoint.”

My understanding is that the gray portion is against the previous step. That is what works out mathematically.

Can someone confirm whether this is an error in the tutorial, or if I’m missing something in how Fallout is being explained?

Thanks.

Jennifer_Dungan · Accepted Answer

Hi ​@Rhonda.Y.J while I don’t have the video beside me…from everything I have seen (and calculated) the Blue (or I should say the coloured, since you can add multiple Segment Tabs for comparison😉 - and each is given a different colour) is based on the % of the starting group that succeeded, and the grey is based on the % of the previous step that didn’t proceed.It really does sound like the documentation is incorrect.Can you link to it, and I will try to flag it with the documentation team.

manpreetkaur27 · Answer

In the standard Adobe Analytics / Customer Journey Analytics Fallout visualization:

Gray = the people who fell out at that step.
Blue = the people who fell through and continued to the next step.

A simple way to read it is:

Gray = did not continue.
Blue = kept moving through the funnel.

For an example, If step 1 has 100 people and step 2 has 40 people:

The blue portion represents the 40 people who continued.
The gray portion represents the 60 people who dropped off before reaching the next step.

Sign up

Login with SSO

Login to the community

Login with SSO