This article is a continuation of my original blog post on Customer Journey Analytics (CJA) pitfalls and how to avoid them. If you haven't already, I recommend reading Part I to gain a comprehensive understanding of the challenges and solutions discussed in this series.

This blog post aims to identify potential issues to consider when using CJA and provide practical tips and strategies to avoid them. By understanding these pitfalls and following best practices, you can ensure that the insights derived from CJA are accurate, reliable, and valuable to your business.

Hi, this modeling exercise is quite complex, and its success relies on effectively unifying your schemas in XDM. This will ensure that your data remains consistent in reporting and analysis within CJA. Additionally, pay close attention to the Person ID methods declared in CJA, as they will greatly i...

In this blog post, updated as of September 2023, I will guide you on a comprehensive learning journey to introduce you to Customer Journey Analytics (CJA). My goal is to familiarize you with the platform's features and capabilities and provide valuable insights and knowledge to help you fully utiliz...

This post serves as a high-level guide to ingesting data into Customer Journey Analytics (CJA) using Adobe Experience Platform (AEP) datasets. By connecting to CJA via Connections, AEP datasets provide a comprehensive view of customers' attributes, journeys, and behaviors. The post provides an overv...

Creating a Connection in CJA involves several steps. After completing the Connection process, you can perform analysis and gain insights using the CJA workspace built on top of the AEP. CJA helps you make informed decisions by providing data that helps you understand your customers and their journey...

To fully leverage CJA, it is important to ensure that the data model on AEP is robust and that the data used is at the appropriate level of granularity. This means that data brought into CJA should be structured suitably for the intended analysis. To achieve this, it is essential to establish a stro...

Please note the Best Practices guidance with Adobe Analytics Attribution IQ capabilities is to not have Direct and Internal/Session Refresh channels anymore:https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/mchannel-best-practices.html?lang=en Check out the Marketing Ch...

The Adobe Experience Platform offers a range of tools for manipulating data throughout the entire data value chain. This blog post provides a high-level overview of Data Prep (Mapper), Data Distiller, CJA Derived Fields, and CJA Component Settings.

This blog post provides a detailed framework for decision-making when it comes to using derived fields in CJA. It covers key concepts to consider when manipulating data and creating custom derivative fields.