Integrating Adobe Analytics Classifications with Customer Journey Analytics

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Integrating Adobe Analytics Classifications with Customer Journey Analytics

Introduction

When it comes to integrating your existing Adobe Analytics Classifications to Customer Journey Analytics (CJA), you have two options to consider.

The first option is to use the Adobe Analytics Classifications Data source connection to automate the migration of your classifications to CJA. By utilizing the source connector, you can connect your existing classifications from Adobe Analytics and import them automatically into Adobe Experience Platform (AEP), and ultimately into CJA. This option can save you time and effort, particularly if you have a significant number of classifications to migrate. Please note that you need to be an Adobe Analytics Product Admin to administer the Analytics Source Connector in AEP.

The second option is to recreate the Adobe Analytics classifications in CJA. This involves going through each classification and recreating them within the CJA platform as a new dedicated lookup dataset. While this option may require more time and effort, it allows for a more customized approach and gives you the flexibility to make any necessary adjustments or updates to your classifications during the migration process.

Both options have their own advantages and considerations. It is important to note that you can have multiple lookup datasets to enrich the same dimension in CJA. However, a single file lookup cannot be applied to multiple different CJA dimensions. Before deciding on the best option for your organization, carefully evaluate your specific CJA data enrichment needs and requirements. Also, be mindful of the overall CJA Guardrail product limits. Currently, the maximum number of unique keys per record lookup dataset in CJA is 10 million.

Option 1: Using Adobe Analytics Classifications Data source connection in the UI to bring classifications data into Adobe Experience Platform.

The first option involves using the Adobe Experience Platform Sources UI to transfer existing AA Classifications to CJA. By following the instructions provided in the Create an Adobe Analytics source connection for classifications data in the UI, you can map and migrate your classifications, ensuring a smooth integration from Adobe Analytics to CJA.

This option allows you to easily import your existing AA Classifications data into Adobe Experience Platform. The lookups from the Analytics Source Connector include any classification datasets from Adobe Analytics Classification Rule Builder, as well as any manually updated classifications. By using the Sources UI, you can establish a direct connection between Adobe Analytics and AEP to CJA, which allows you to access and utilize your classifications in the CJA environment. The process involves configuring the data source connection and mapping the relevant classification fields to ensure accurate and consistent data transfer. You can select up to 30 different Classification datasets to import into Adobe Experience Platform. The Classification update scheduling via the Source Connector is synchronized on a weekly batch update basis.

By choosing this option, you can take advantage of the comprehensive capabilities of CJA while preserving the valuable insights captured through AA Classifications. This allows for a more streamlined and efficient analysis of customer journey data within CJA, empowering you to derive meaningful insights and optimize your marketing strategies.

Overall, the use of Adobe Experience Platform Sources UI to transfer AA Classifications to CJA provides a user-friendly and efficient approach to integrate and leverage your classification data within the CJA environment.

Option 2: Stand up New AEP to CJA Lookup Dedicated Datasets

Alternatively, you have a second option for creating new Lookup dedicated datasets specifically designed for use in CJA. This approach offers greater flexibility and customization for organizing and managing classifications within the CJA platform. By creating new datasets and populating them with relevant classification data, you can ensure precise and efficient analysis within the CJA environment. This eliminates the need to rely on previous Adobe Analytics servicing classification processes. You may already be performing this type of lookup work to get lookups for non-Adobe Analytics components, such as webSDK fields or other custom event datasets like a Call Center event dataset. New lookup datasets can also be configured based on your organization's frequency needs.

Furthermore, this method allows for greater control and adaptability in aligning the classification data with your specific needs and requirements in a CJA context. You can customize the datasets to suit the unique characteristics and nuances of your organization or project, enhancing the accuracy and relevance of your analyses in the CJA system. This level of customization empowers you to make well-informed decisions based on the most appropriate and fitting classification parameters.

In summary, the option to create new Lookup dedicated datasets exclusively for use in CJA offers a valuable opportunity to optimize and enhance your processes directly within the platform. It provides a framework for refined and tailored classification management, enabling accurate and efficient analysis in the CJA environment. By leveraging this feature, you can unlock the full potential of CJA and extract meaningful insights.

Comparison of Options: Adobe Analytics Classifications Integration

Here is a summary of the two options available for integrating Adobe Analytics Classifications with Customer Journey Analytics (CJA).

	Option 1: Using Adobe Analytics Classifications Data source connection	Option 2: Stand up New AEP to CJA Lookup Dedicated Datasets
Data Migration	Automates the migration of up to 30 existing AA Classifications to CJA	Requires re-creation of AA classifications as net new lookup datasets in CJA
Time and Effort	Saves time and effort, especially for large number of classifications	Requires more time and effort for recreation of net new lookup datasets
Update Frequency	Weekly classification batch updates occur every seven days from when they are initiated.	Organization determined to process data ingestion into AEP through to CJA
Customization	Limited customization as classifications are imported as is	Offers maximal flexibility and customization with potential with up to two levels of lookups.
Updates and Adjustments	Limited flexibility for adjustments during process	Allows direct updates and modifications as business requirements evolve
Data Enrichment	Provides seamless integration of AA Classifications data into CJA	Offers tailored metadata for CJA needs
Data Transfer	Direct connection between Adobe Analytics and AEP to CJA	Independent AEP lookup datasets specifically for CJA
Product Limits	Subject to CJA Guardrail product limits, you can have a maximum of 10 million unique keys per lookup for record lookups (non-Profile). After reaching this limit, the system will ignore any additional unique keys.	Subject to CJA Guardrail product limits, you can have a maximum of 10 million unique keys per lookup for record lookups (non-Profile). After reaching this limit, the system will ignore any additional unique keys.

Conclusion

Ultimately, the choice between these two options depends on your specific business requirements and management preferences for CJA. Before making a decision, it is important to carefully consider the advantages and disadvantages of each approach.

If you choose to port up to 30 classifications via Adobe Analytics Classifications Source Connectors, you can benefit from seamless integration. This option allows for efficient transfer of existing AA classifications into CJA, ensuring data consistency and accuracy. By leveraging this integration, you can streamline your workflow and save time on new data pipeline efforts.

On the other hand, if you decide to create new Lookup dedicated datasets, you have the opportunity to tailor the classifications specifically to your CJA needs. This option offers more flexibility and control over the structure and organization of your data. Additionally, creating dedicated datasets allows for easy updates and modifications to your classifications as your business evolves, without any complications with existing Adobe Analytics processes.

Moreover, it is worth noting that regardless of the option you choose, both approaches offer viable ways to integrate and leverage your AA classifications within CJA. Additionally, it is important to consider that the integration process will vary depending on the option you select. It is crucial to assess your unique requirements and carefully evaluate factors such as data complexity, scalability, and long-term maintenance. By thoroughly considering these factors, you can make an informed decision that not only aligns with your goals and objectives but also ensures the smooth and efficient integration of your AA classifications within CJA.