Learn how strategic Data View configuration in Customer Journey Analytics transforms raw customer data into tailored insights for marketing, product, customer experience, executive, and operations teams without duplicating data or creating analytics silos.

A strategic decision framework for determining when to create Connections versus Data Views in Adobe Customer Journey Analytics (CJA). This guide helps organizations develop a scalable analytics foundation that effectively balances technical capabilities with business requirements, optimizes costs, ...

Learn how to effectively identify and analyze AI-generated traffic in Adobe Customer Journey Analytics (CJA) with specialized techniques for tracking user agents, referrers, and UTM parameters.

Transform your analytics strategy with a proven four-phase framework that turns Adobe Customer Journey Analytics into a powerful business driver for measurable results.

Discover how to transform your Adobe Customer Journey Analytics implementation with strategic Data View management that enhances analytical consistency, streamlines maintenance, and drives more reliable business insights.

Discover how Adobe's Field-Based and Graph-Based Person Stitching technologies help organizations unify fragmented customer journeys across multiple devices and touchpoints, enabling more accurate cross-channel analytics and deeper customer insights.

Discover how Adobe's Data Insights Agent for Customer Journey Analytics streamlines analytics workflows by blending AI capabilities with human expertise to reveal deeper customer journey insights—faster and more intuitively than ever before.

A comprehensive guide to handling "No Value" entries in Adobe Customer Journey Analytics, covering configuration options, best practices, and strategies for maintaining data quality.

A guide to Adobe Customer Journey Analytics' mobile scorecards provides stakeholders with efficient on-the-go data access, allowing them to monitor key performance metrics through a mobile-optimized dashboard experience.