In this blog post, you'll learn about Adobe Customer Journey Analytics (CJA) and its three types of datasets: Event, Lookup, and Profile. This article explains their unique roles in collecting customer data and enhancing our comprehension of customer interactions. Whether you desire a detailed under...

Get to grips with the power of Adobe Customer Journey Analytics (CJA) through our breakdown of its five core concepts: Person Identity Handling, Connections, Data Views, Report-Time Processing, and Projects & Analysis Workspace. This core concepts guide will help you understand how to effectively ut...

Uncover valuable insights into your customer's journey with Adobe Customer Journey Analytics (CJA). This article provides you with best practices and strategies to navigate the vast sea of data, including setting clear objectives, validating your analysis, using visualizations, refining your analysi...

Dive into the intricate world of Adobe's Customer Journey Analytics (CJA), likened to a detailed mosaic of datasets. This article explores how each unique dataset or 'tile' contributes to a comprehensive understanding of the customer journey. We discuss the evolving mindset, skills, and perspectives...

For organizations using Adobe Customer Journey Analytics (CJA), understanding the data processing and ingestion process from the Adobe Experience Platform (AEP) data lake to CJA is crucial. This is because CJA does not work with a fixed data size, which means Adobe cannot provide a standard time fra...

The remnant UI is certainly confusing, but the New Classification Architecture is referring to Classification Sets and you no longer have to do anything as far as explicit overwrite selection and it will work with overwrite applied as a default now.

This blog post is a resource for practitioners of Adobe Customer Journey Analytics (CJA) who want to gain a deeper understanding of the main navigation elements and access patterns. It offers a summary and breakdown of the different menu areas and functionalities within the CJA main interface as of ...

Discover the power of Adobe Customer Journey Analytics (CJA) lookup datasets in this comprehensive blog post. Learn about the different types of lookup datasets and how they enrich your data analysis in CJA. Explore the benefits of profile lookup datasets, custom record lookup datasets, and standard...

Integrating Adobe Analytics Classifications with Customer Journey Analytics (CJA) offers two options to seamlessly transfer classification data. The first option utilizes the Adobe Analytics Classifications Data source connection to automate migration, saving time and effort. The second option invol...

Analysis Workspace is a powerful and versatile tool that allows organizations to comprehensively analyze and visually represent their data in a highly customizable and flexible environment. By using Customer Journey Analytics (CJA) Projects and Analysis Workspace, users can uncover valuable insights...