This is the first post in a two-part series that explores the challenges faced by CIOs in deciding to build versus buy technology for the enterprise companies. This post provides a clear and comprehensive overview of this debate based on an organization’s needs and expectations, and what CIOs should...

Adobe has more than 5,000 engineers working across the world on hundreds of products, which must all meet high standards for UI consistency, accessibility, internationalization, and usability. Meeting these standards at our scale has been a challenge for us. We acknowledge design systems are now mor...

Learn how Adobe Experience Platform combines both streaming and batch data into one data workflow that supports both analytical and operational workloads, reducing complexity and eliminating latency to deliver real-time personalized experiences at scale.

This is the second of a two-part series in which we explore how to build and roll out data-intensive applications to production using Akka Streams. In this follow-up post, we outline a few key features that we implement for efficient streaming activation within Adobe Experience Platform, along with ...

Observability is a buzzword in the enterprise software industry. Conceptually, Observability is not new. This concept has been borrowed from the world of Engineering and Control Systems. Observability, by definition, is the ability to measure the internal state of a Software System based on the prev...

This is the first of a two-part series in which we explore how to build and roll out data-intensive applications to production using Akka Streams. In this first post, we focus on our challenges and learnings while setting up a resilient Akka Streams application capable of running at an enterprise sc...

To truly understand how Adobe Experience Platform’s Real-time Customer Profile helps enterprises develop an accurate 360-degree view of their customers, one must first understand Adobe Experience Platform’s Experience Data Model (XDM). This post will provide insights into XDM and its relationship to...

In this post, Adobe Campaign product manager details their development framework called “CARE” which puts customer experience first.

This is the second of a three-part series in which we re-introduce developers to Kotlin as an alternative for building server-side applications. In this post, we focus on the advantages of Kotlin to build efficient DSLs in Adobe Experience Platform. Read part one here.

In this post, we explore how we helped a customer better understand churn within their company using the Data Science Workspace feature of Adobe Experience Platform. We break down the process and explore the attributes of customer churn.