Adobe Experience Platform

In our last blog post, we talked about segmentation and have covered a few of the segmentation nuances in AEP (Adobe Experience Platform). Let’s take it one step further and take a deeper look into how you can activate these profile segments or events through destinations. Destinations might be a co...

While a lot of focus in AEP is on the Real Time CDP (Customer Data Platform) and the Profile, we wanted to dive into the next area of AEP that is often overlooked or given little attention. Segments. While the Profile is the foundation for who a customer is or does, the way in which we activate them...

Adobe Experience Manager is the recognized leader for digital experience management, and now, it’s strengthening this position even further. Adobe is moving Adobe Experience Manager (AEM) to the cloud.

In May 2019, Chrome announced upcoming updates to their browser privacy and identity features. They announced changes to place a stricter requirement on cookies, specifically flags for better classification of cross-site behavior and end-user understanding. We expect this to be the first of many Goo...

On Feb. 21, 2019, Apple announced its latest update to ITP (Intelligent Tracking Prevention). Unlike previous versions focused on third party cookies, this version details new tracking prevention measures for first party cookies. In upcoming releases of iOS 12.2 and Safari 12.1 browsers, first party...

The first time most people hear about chaos engineering their instinctive response is "Be careful," "Be safe," "Keep buffers up." But when they say that, they're missing the point. With chaos engineering, we are making our environments stronger and more useful by purposefully trying to destroy them....

We're pleased to announce the general availability of the Adobe Experience Platform Mobile SDK, initially released in the fall of 2018. This new major version has been re-architected from the ground up and replaces the existing 4x Mobile SDK. This new Adobe Experience Platform SDK is easily configur...

Adobe has a long history of building products, services, and tools that serve a range of users. We moved from shrinkwrap software that was delivered every 12–18 months to having a connected relationship to our users 24/7. As we continue our journey in the cloud, we are growing a comprehensive and op...

The following is a summary of how we deployed an orchestration service using Apache Airflow for Adobe Experience Platform.