What are the best practices for measuring social media campaign performance using Adobe Analytics? | Community
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andy3232
Level 1
June 6, 2026
Question

What are the best practices for measuring social media campaign performance using Adobe Analytics?

  • June 6, 2026
  • 1 reply
  • 10 views

 

We are running multiple social media campaigns and want to better understand how to track engagement, traffic sources, and conversion behavior more effectively. I’m particularly interested in how Adobe Analytics can be used to evaluate which content strategies are driving the most engagement and audience growth across platforms like Instagram and TikTok.

Are there recommended dashboards, reports, or setup approaches that work well for this kind of analysis?

1 reply

bjoern__koth
Community Advisor and Adobe Champion
bjoern__kothCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
June 6, 2026

Hi ​@andy3232 

this is more a question for the Anaöytics forum, but in general you will want to set up Marketing Channels and Marketing Channel Rules to classify your traffic. This in combination with campaign quer parameters like the classic UTM parameters or similar.

Cheers from Switzerland!
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