The implementation of marketing technologies on a website can be complex. Data is coming and going, personalization content is retrieved and rendered, and identities and segments are synchronized.

Adobe Experience Platform enables you to drive coordinated, consistent, and relevant experiences for your customers no matter where or when they interact with your brand. With Adobe Experience Platform Real-time Customer Profile, you can see a holistic view of each individual customer that combines ...

In this post, we explore how we can take a business problem to potential business outcomes using Adobe Experience Platform Data Science Workspace to quickly connect to data and build, experiment, validate and deploy machine learning models at scale.

Frederik Werner is a German Analytics Lead and Data Scientist working in and writing about Web Analytics and Online Marketing Technology. In this fourth post of a four-part series, Frederik will provide the overview and get-started tips on Adobe Experience Platform Query Service. He gives examples o...

Frederik Werner is a German Analytics Lead and Data Scientist working in and writing about Web Analytics and Online Marketing Technology. In this second post of a four-part series, Frederik will provide the overview and get-started tips on Adobe Experience Platform Query Service. He gives examples o...

Frederik Werner is a German Analytics Lead and Data Scientist working in and writing about Web Analytics and Online Marketing Technology. In this second post of a four-part series, Frederik will provide the overview and get-started tips on Adobe Experience Platform Query Service. He gives examples o...

Frederik Werner is a German Analytics Lead and Data Scientist working in and writing about Web Analytics and Online Marketing Technology. In this first post of a four-part series, Frederik will provide the overview and get-started tips on Adobe Experience Platform Query Service. He gives examples of...

This is the second post in a two-part series about the importance of measuring efficient functional tests in platform engineering and in complex products. Baubak Gandomi is a Test Architect with Adobe Customer Journey Management.

In our previous post regarding Adobe Experience Platform Web SDK and Edge Network, we discussed customer pain points that Adobe’s new technologies are attempting to solve. One of these pain points was performance. In this post, we dig into performance benchmarks to discover how much improvement you ...

This is the first post in a two-part series about the importance of measuring efficient functional tests in platform engineering and in complex products. Baubak Gandomi is a Test Architect with Adobe Customer Journey Management.