Adobe Journey Optimizer

Hey AJO Community!  We’re excited to kick off a new initiative called Community Ideas Updates—a quarterly roundup that reflects our ongoing commitment to co-innovate with you. Your ideas aren’t just suggestions—they’re directly shaping the evolution of Adobe Journey Optimizer (AJO). Through these up...

Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personalization, uniting content and data, ...

Hi community,    The rise of Generative AI presents incredible opportunities, but it also comes with responsibilities. Check out this comprehensive post that outlines essential guidelines for leveraging Generative AI in a responsible and ethical manner across our Adobe Experience Cloud solution comm...

I am working on a POC for push notifications in AJO for an app that is still under development.For the test, profiles are ingested from a CSV file containing first name, last name, email, appID, platform, device token (captured from the app). An Individual Profile schema (profile enabled) is used, w...

 Hi, I understand that we can implement push notifications with AJO for a Flutter mobile app. However, the documentation isn’t very clear to me. From what I’ve read, it seems that we don’t need native code to initialize the SDK, but we do need to add some native code to pass the Firebase token, for ...

Hi all--   We are looking for customers who have a loyalty program and would like to partner with our product and engineering teams in a Beta some loyalty capabilities we're building.Included in those capabilities are: A loyalty challenge serviceAI Loyalty program insights and recommendationsData so...

Hi All,I have a question regarding AJO B2B.To what extent can we personalize content in AJO B2B? Specifically, is it possible to send event-based data, such as product details for scenarios like a B2B customer forgetting to complete a purchase (like cart abandonment emails)?I have read the documenta...

Hello,  I have the following code in my HTML I'm trying to use. This code looks for a Campaign Name attribute and applies the corresponding couponID. However, when I try to save this code, I get an "invalid helper substr" error.  {{#each profile._*********.walletInfo.couponDetails as |coupon|}} {%#i...

Hi all,   Adobe Journey Optimizer gives you endless ways to design experiences—but the real magic comes from how people actually use it. We’ve seen everything from clever quick wins to full-blown innovations that push the limits of what journeys can do.Let’s be honest—anyone can build a journey in A...

Hi all - Looking for feedback on new capabilities we released as limited availability    https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/about-journey-building/journey-action   The new action node will ultimately replace all of the native actions in the Journe...

Hi, I need to update the execution address from an Active channel surface but I'm not able to do that. In the past I remember it was possible.  Is this possible today? Thanks. 

We have discovered a strange ting that happens when we are pasting text into a fragment. If we are cleaning up the text in Notepad, and uses the text in a fragment we are running into some issues. It seems like if the text from Notepad has several paragraphs something strange happens. The first para...

For the fixed placements? Which one to use?