Adobe Journey Optimizer

Hi,I would like to create a segment based on customers who have clicked on a specific CTA in an email, so that I can follow up with these customers differently from the rest.In a journey, I can only find the option to follow up based on “Email clicked” as a general reaction event, rather than clicks on a specific URL. I haven’t been able to find any documentation on how to set up an audience that covers this.Is it possible to set this up? 

Adobe Journey Optimizer Business Practitioner Professional free online training with exam preparation. Have a question about the AJO Foundations course, AJO Business Practitioner Professional course, or the Certified Professional exam prep guide listed on the certification information page? Reply to this thread and a learning support specialist will respond to you.  We follow the Adobe Experience League Community Forum Guidelines in this discussion thread. If the response resolves your question, consider giving a Like to the learning specialist who replied. We appreciate the kudos! Questions outside the scope of the online courses and exam preparation guide will be directed to the main community forum page. 

I have a question on the AJO Business Practitioner Course. In Lesson 1 of Module 1, the first step says ‘start simulation’. I don’t see any instructions on how to start the simulation. How do I do this?   

Hi!We're testing the native WhatsApp channel in AJO and noticed that Quick Reply button interactions are successfully captured in AEP as message.tracking events, while CTA URL button clicks are not.When clicking a CTA URL button, the user is correctly redirected to the external website, but no tracking event appears in AEP.According to Adobe's 2026 release notes, CTA URL button tracking is supported.So:Should CTA URL clicks generate tracking events in AEP, similar to Quick Replies?Is additional configuration required to enable CTA URL click tracking?Which AEP dataset should contain these events?Is this tracking supported in Journey Test Mode?Is this expected behavior or a potential issue?Thanks!

Hi Everyone I am encountering the following error when submitting the form in the AJO environment. Could anyone guide me on how to resolve this? 

Hello, I need a help -I am working on project enablement phase for one of our Banking Project in Discovery phase,I got an urgent requirement to check on Adobe Workfront to AJO integration, build & deployments as per customer use case.below I am multiple questions i need answer for that I am new to this AJO and not able to find the Correct Answer so i need help- Can a campaign in AJO be initiated or created from a brief in Workfront? Can Workfront retrieve the campaign proof / creative output so that reviewers can annotate and comment on it directly in the proofing workflow? Can Workfront manage the approval workflow and, once approved, trigger the campaign validation or next step in AJO? Can an approved Workfront brief automatically create a draft campaign shell in AJO, containing metadata only, through Fusion or a supported API? Audience, journey, and content creation are out of scope. Can we store the Workfront reference ID in AJO and return the generated AJO campaign ID to Wo

Hi users, due to new rules of GDPR here in Italy, the privacy act ask us to set a major control on tracking pixels; by far we know that we can set the otion at action level, with the specific chck-box, but, for us, having over 500 email templates active in 100 jouirneys it’s impossible to create a copy for every action w or w/o tracking. So the qustion: is it possible to block the tracking pixel at profile level, setting a boolean field that automatically blocks/uncheck the pixels while sending the email? Hpe it’s clear, thank you for support  

Introducing Onboarding in Journey Optimizer: Built-in capabilities that accelerate your time to value. The customer engagement market keeps moving. Platforms change hands, roadmaps shift, and contracts come up for renewal. When that happens, many teams take a fresh look at their stack and ask the same practical question: How much work is it to switch?Any platform transition involves real work. That is true of every modern platform and every team that has made the move. The better question is how much of that work you should have to do by hand.Onboarding in Adobe Journey Optimizer is built to answer those questions. It is a guided experience inside the product, not a separate tool or services engagement. It works alongside your team, your partner, or Adobe Consulting. Why platform moves feel heavy.Teams moving to a new platform consistently run into the same four things:Time. Converting assets, rebuilding workflows and business logic, and validating everything before going live takes su

Hello ​@all Hope you’re doing wellMy name is Manideep D, working as AJO Developer for one of the financial organization.So here I have a conflict with one of the use case.NOTE: I’ve configured a journey entry capping rule,i.e, only one entry per day which has the highest priority. Use Case:When a profileA is qualified to both the read audiences(A,B) of journey_1,2. It should enter only Journey_1 because it has the highest priority for that day and avoids Journey_2 as per the capping frequency(one entry per day) and receives Email_1 and wait for the following 14days(initial wait). Until this initial wait period (14 days) profileA is not supposed to enter any other journeys, even if it’s qualified to other audience/journeys_1,2,.After completing the initial wait(14 days) and receiving the Email_2, it’ll enter into final wait (90 days). From that day profileA can eligible to qualify and enter into another journey which has the top priority for that particular day.During this final wait in

Enable a client into a journey. A journey in this case could be serious of steps a client has to taken to complete an action. Taking an action is supported in multiple channels like web, mobile in app, email and push notifications. How would one should think of creating an omni channel journey that helps us visualize end to end client move through the journey? Question: How can Adobe Journey Optimizer support an omnichannel client journey today and in the future?I’m looking for guidance on how to model and orchestrate an end-to-end, omnichannel client journey using Adobe Journey Optimizer (AJO).In this context, a journey represents a series of steps or actions that a client needs to take to accomplish a specific goal. These interactions may happen across multiple channels, such as:Web Mobile/in-app Email Push notificationsFor example, a client may start an action on the web, receive an email as the next step, continue the process in the mobile app, and then receive a push notification

At first glance, Journeys and Orchestrated Campaigns in AJO can look very similar. Both can work with audiences, contain multiple steps, include waits and conditions, and orchestrate communication across channels. Initially it also looks like Orchestrated Campaigns are for batch workflows whereas Journeys are for trigger/event-based workflows. However, a Journey can also behave like a batch-oriented workflow when Read Audience is used as the entry criteria.So, the question is: if Read Audience can be used as the entry point in Journey and process an entire audience, why do we need Orchestrated Campaigns?The difference is not simply trigger/event vs batch. The answer is that Journeys are profile-centric and Orchestrated Campaigns are campaign-centric. Journeys: Think about the customer’s progressionA Journey is designed around the experience of an individual profile.For example, consider a cart abandonment scenario:Cart Event ↓Wait 2 hours ↓Did the customer purchase? /

When adding targeting rules in an action (email), I want to try these rules in the simulation content and it does not work. When I tried it at first it was working fine, but now shows the same template for every audience and they have to be different because i configured them to be different in each tier.

Hi there,I was wondering if there’s an expression I can referent to count the number of profiles coming in from previous node and if it’s more say 1000, go to Others path? In short, any alternate to Profile Capping which we have been testing.Thanks!

Hi Adobe Community,I'm looking for current or upcoming opportunities to earn an Adobe Experience Platform (AEP), Real-Time CDP, or Adobe Journey Optimizer (AJO) certification exam voucher.Are there any active certification voucher promotions, community initiatives, learning challenges, or upcoming events through which community members can earn a free exam attempt?I'd appreciate any official links or guidance. Thank you!

Do you know what is the max number:Max number of surfaces per code base channel configurations?  Max number of actions in code base campaign? 

Why I am not able to save Custom Event Type when I try to set up the capping?  

Hi Team,I'm relatively new to Orchestrated Campaigns and am trying to develop a deeper understanding of a few concepts that seem closely related but are not fully explained in the documentation:Grain Target Dimension Reconciliation Enrichment Change DimensionI've reviewed the available documentation, but most examples are fairly basic. I'm hoping to get a more conceptual explanation, ideally with sample data and before/after results.My Current UnderstandingGrainMy interpretation is that grain refers to the level of detail of the dataset, or simply:"What does a single row represent?"Examples:Customer table → 1 row = 1 Customer Order table → 1 row = 1 Order Claim table → 1 row = 1 ClaimTarget DimensionMy understanding is that the Target Dimension represents the schema/entity that the workflow population currently belongs to.Examples:Customer Order ClaimExample ScenarioCustomerCustomerID C1 C2 OrdersOrderID CustomerID O1 C1 O2 C1 O3 C1 O4 C2 This is a standard Customer →

I’m building a journey where the decision criteria are based on whether users clicked or did not click on communications, both for email and push notifications. I tried using the Reaction Event, but it doesn’t behave the way I expected. What would be the best approach to implement these decision points in the journey? Should I create an audience for users who clicked and another one for those who didn’t? Could you please help me understand the best way to set this up? Im using the AJO. 

Why its not included?Create a Decision Item | Adobe Journey Optimizer 

Why no offers are returned if you can side on the right side of the screen that some are exisitng on that sandbox? :)  

I want to send a Custom Action POST request to CRM during a journey workflow:  jo_status_code for this sendout shows 400 without any further details. I asked support for help  Additionally test authentication shows that the test is successful. Did you come across that this feature might be bugged?   So the error might be with my request structure. How would you futher debug? :( 

Hi all, I want to clarify the total time a customer profile can be in a AJOB2B person journey. As per the AJOB2C documentation, it clrearly mentions the timeout duration to be 91 days i.e. the global timeout stops the progress of individuals in the journey 91 days after they enter. This means that an individual’s journey cannot last longer than 91 days.I’m looking for similar information for AJOB2B person journey, the closest setting I can find here is that the AJOB2B journey end date can be 3 years from start date, does that mean the individuals can progress through the AJOB2B person journeys for 3 years?Any thoughts and information on this would be helpful.Note: I don’t see AJOB2B in the category picklist hence selected AJO.Thanks,Shashank

That type of capping counts when actually offer was chosen in ODE Decisioning?