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PietroAm1
PietroAm1
Level 2
10월 19, 2026 12:49 오후 UTC
질문

Tracking pixel consent at profile level

Hi users, due to new rules of GDPR here in Italy, the privacy act ask us to set a major control on tracking pixels; by far we know that we can set the otion at action level, with the specific chck-box, but, for us, having over 500 email templates active in 100 jouirneys it’s impossible to create a copy for every action w or w/o tracking. So the qustion:

 

is it possible to block the tracking pixel at profile level, setting a boolean field that automatically blocks/uncheck the pixels while sending the email? Hpe it’s clear, thank you for support

 

 

2 답변

social_portfolio81db
Level 2
10월 21, 2026 3:55 오후 UTC

​@PietroAm1 ,

Unfortunately, this is not possible today according to Adobe's documentation. In Journey Optimizer, the open-tracking pixel is controlled only through the "Email opens" option on each email action. No profile-level attribute is documented that disables it at send time, and the consent field (consents.marketing.email.val) only determines whether the profile receives the email at all.

The only documented approach is to branch on a consent attribute into two email actions, one with Email opens unchecked, which is the duplication you wish to avoid. Given the priority, I would recommend raising this directly with your Adobe Customer Success Manager or technical account manager, and submitting it on the Ideas board.

Regards,

Santhosh

번역
DavidKangni
Adobe Champion and Community Advisor
DavidKangniAdobe Champion and Community Advisor
Adobe Champion and Community Advisor
10월 26, 2026 6:40 오후 UTC

Hi ​@PietroAm1 
it will be part of the October 2026 release
 

Honor tracking consent without blocking email delivery

To support compliance with open-tracking consent requirements such as the CNIL guidance in France, you can now honor a recipient's tracking consent without excluding them from an otherwise eligible email send. Tracking consent is stored in the Adobe Experience Platform profile and evaluated for each recipient at send time. A new Disable open tracking option in the email settings removes the Journey Optimizer open-tracking pixel for recipients who have not consented. Email delivery, content, and unsubscribe links are unaffected.

 

Thanks,

David

번역
David Kangni
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