Adobe Analytics

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There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expir...

June' 25 release notes Check out what's new and updated in the latest Adobe Customer Journey Analytics product release update: Release Notes   New capabilities Analysis Workspace left panel no longer opens and closes on hover: The left panel in Analysis Workspace is used to add things like component...

 I’m trying to build an account-level engagement analysis in Adobe Analytics for a B2B services company.I already have an uploaded list of accounts (with company name, industry, region, etc.) available as a dimension in my data. I want to identify which accounts show high engagement — for example, a...

Hello, We are working with one of our clients to implement analytics tracking on the site they own but they will use the same domain as us (lets take ".adobe.com" for example). Below are the examples of how our main site and the client site will technically look:www.adobe.comwww.client.adobe.comBasi...

Whether this the correct way to analyze AI traffic?

Non-Standard Marketing Attribution does not utilise persistence from eVars and Marketing Channel, utilising only the instance of each of these variables during the lookback window.  As such, there is a large "none" bucket for Marketing Channel, although Marketing Channel without using these non-stan...

I have 2 Adobe Analytics reports being generated using Total Visits by field within date.Using Identical Field Value and START DATE, and EARLY END Date (Sep 1, 2024 - Sep 30, 2025) I get a report which advises:                              XXX                              Out of 1,498,375 visits.Usi...

This deep dive explores what OpenAI Atlas means for your Customer Journey Analytics implementation and how to prepare for an AI-driven future where autonomous agents power most web interactions.

I've updated my classification set but it's saying i have 2 unique values, but I only have one ("AI"). Is this a problem, or is that fine? I wonder why it's registering as 2.    

I'm not seeing a way to do this, but just wanted to check first. And I'm just trying to work around a backlog of IT resources... So is it possible to do regular expressions within a processing rule? As an example, I basically would want to do something like this one where I could pull out the third ...

In Adobe Experience Platform - Data Collection, under Rules, I’ve created a rule that triggers on page load (any element). Within this rule:I’ve added a Core - Custom Event.I’ve set the necessary variables, including:eVar2 to capture the Page URL.I’ve added the Adobe Analytics - Send Beacon action w...

I’ve implemented a serialized event (e.g., event1=1) designed to trigger once per visit, and I’ve verified that it is firing correctly during the analytics call. However, the data does not appear to be populating in Adobe Analytics Workspace.Could you please help identify the cause of this issue?Tha...