Adobe Analytics

                                   Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personali...

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expir...

June' 25 release notes Check out what's new and updated in the latest Adobe Customer Journey Analytics product release update: Release Notes   New capabilities Analysis Workspace left panel no longer opens and closes on hover: The left panel in Analysis Workspace is used to add things like component...

If I build an advanced search filter, and want to change the report structure/hierarchy, I need to redo these filters. Advanced filters are nice for on-the-fly analysis, but sometimes they prove their worth in keeping. Or just because you would like to take the search filter further in an analysis. ...

We use BrightEdge for SEO. We're looking to set up an API integration with BrightEdge but everything I'm reading gives me the idea that it's only unidirectional, from Adobe to BrightEdge.  Is that true? 

Within Analytics, there are ways to configure sensitive data through the Admin > Data Governance section. Some solution dimensions don't appear within this section. In particular, I'm not finding any of the Ad Parameters (e.g. a.media.ad.creative which is ultimately reported through "Creative ID"). ...

I don't know if anyone else has observed this within the past four to six weeks, but I really feel that whatever "improvements" Adobe promised would "speed up" Adobe Analytics Workspace have actually significantly slowed it down its performance.It's not like the data sets I work with have suddenly b...

Hi! I noticed that there're vertical lines in my AA table cells. I assume those are the automated benchmarks that AA sets. My question is whether there's a way to extract the exact numbers those lines represent, so that I can learn how much my website performance exceeds/falls behind the benchmarks....

Idea: Some type of customer facing "View History" tab or log in the Adobe Analytics Admin interface containing detailed Marketing Channel Processing Rule change history, similar to how the Processing Rules "View History" tab contains detailed historical changes/versions made to the processing rules....

Hello, I'm trying to create a Summary Change report that compares a day or a week against the same period of the previous week or year respectively. For example, I'd like my Summary Change yo compare yesterday (full day) against the same day last week on a rolling basis (the daily report should auto...

We want to report on average scroll depth for a page and report as top 5 pages by scroll depthIdeally we want <page>: <average scroll depth>: total visits<page>: <average scroll depth>: total visits Is this OOB? What metric should I drag for the average scroll depth. I'll use the page URL dimension ...

Our bounce rate just got much lower, which we know isn't due to our brilliant content.  Seems that we're firing a direct call rule when the user leaves a page (this gives us the scroll depth, time on page, etc... for the user, which is then used to determine the quality of the story in question).  A...

Hi guysI am complete Adobe Analytic rookie but happened to need to modify existing setup to include visitorID variable.  The implementation is using DTM and the custom for the system variables are already properly set. visitorID however is native to AA. According to documentation I should just set i...