Adobe Analytics

                                   Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personali...

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expir...

June' 25 release notes Check out what's new and updated in the latest Adobe Customer Journey Analytics product release update: Release Notes   New capabilities Analysis Workspace left panel no longer opens and closes on hover: The left panel in Analysis Workspace is used to add things like component...

Hello everyone, Is it possible to have the Instance Metric bigger than Occurrence? I expected to have the opposite. Any idea?Thanks

Hey all, a short question of the functionality of Adobe Analytics related to "days since last visit: I have created a (hit) segment, where users are just covered by the segment, if they have visit pages of our content hubs on the website. With that i just want to track users of the content hubs. Now...

Are there any recommendations for a visit expiration?I know 30 mins used to be a standard for the web, however is that what is prevailing currently?Also specifically for mobile app, what is the suggested visit expiration?

Hi All, Could you please let me know if Adobe Analytics data is available in snowflake ? Is data sharing an option to access the adobe analytics raw data feed ? In our current process we extract the raw data feed through ftp and load in to the SQL DWH. Since we are migrating to Snowflake, I was wond...

Dear community, Could you help me to answer this question:Consider a Visitor is arriving on the website 4 times per month and the scenario stands below: Visit 1 : A >> B >> D >> EVisit 2 : A >> C >> D >> EVisit 3 : B >> C >> D >> EVisit 4 : C >> A >> D >> E So what is Entry page for Unique Visitor?F...

Hello.  I had an idea for a new feature in Analysis Workspace.   Today, when you create a Freeform table, you can set the background color with a variety of options.  And when you use the drilldown feature of the table, the color coding then applies to the sub line items. However, when the drilldown...

Add a new visualization that combines Summary Number, Summary Change and Line.Summary numberTrend line that can be optionally displayed for the reporting period set in the panel or for a fixed period like last 30 daysMost frequently used comparisons like WoW, MoM, QoQ, YoYCustom comparison — a user ...

EDIT: I do not have seen the option to include this segment also to the return criteria. This option should solve my question and should be the answer for the first case, i have described  Hello everyone,  I have a maybe tricky question about the Retention Model in Adobe Analytics: I have set the R...

Hi All - my question is around the right segment structure needed to allow us reporting on conversions per "Unique Visitors"When we built the segment (in the segment builder) based on "Visitor" and the metric applied was " Tracking Code (cid) ", we reported more conversions per unique visitor (the m...

I am very new to Adobe Analytics - in the past i mostly worked with Google Analytics. One of our customers - an insurance company - is very strict with private policy of their customers. Thats why unluckily they can't implement tracking codes to their site.The only way we can track the online market...