@Swanan_ , check the request (beacon) that is sent to AA in the Network
tab, does it have the eVars set?If not, the Data Elements may return
empty values at the time the rule fires.If yes, the data is either does
not come to the data collection server (a wrong server name, a wrong
RSID) or the beacon is filtered off by one of the following:IP
filtersbot filtersprocessing rulesreport suite privacy settingsvista
rulesopt-out cookie (if s_vi is used instead of ECID) Best wishes,Andrey
Osadchuk | In...