Adobe Analytics

                                   Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personali...

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expir...

June' 25 release notes Check out what's new and updated in the latest Adobe Customer Journey Analytics product release update: Release Notes   New capabilities Analysis Workspace left panel no longer opens and closes on hover: The left panel in Analysis Workspace is used to add things like component...

I have migrated a client's website from Adobe Analytics to Customer Journey Analytics (CJA) and want to ensure that the data is populating consistently across both platforms. Specifically, I need to compare the data in an Adobe Analytics report suite to the corresponding data view in CJA. Is there a...

I'm following up on a previous post. The original question is: Of users who watched a livestream, how many of those users are revisiting our site after? https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/how-can-i-set-up-my-table-for-this-of-users-who-watched-a/m-p/762685#M57...

Hi all,We’re experiencing an issue in our production environment where iOS orders are not being correctly tracked under the Platform (eVarX) dimension in Adobe Analytics. Instead, the data is falling under Unspecified. However, android traffic is being tracked correctly.Here's our existing setup:We’...

Hello Everyone,  I am checking  the possibility of extracting the definition of segment into a JSON format. The scope of segment definition  is the filters that compromise the build of the segments , like the dimensions used, other segments etc.,

Hi.I've created a free-form table with metrics in the rows and different time ranges in the columns. I would like to add a third column showing the % change between the two time ranges.Is this even possible? I´ve tried to scribble it on the screenshot. Many thanks for your effort in advance.BR

Hi all, I’m encountering a challenge with marketing channel attribution in an implementation using Adobe Web SDK, Adobe Analytics, and A4T, and I’m curious if others have seen similar behavior or have best practices to share.Here is the situation:We have a high volume of visits showing “None” as the...

I wanted to track the fallout rate between two pages:  a homepage and a conversion page.  Easy peasy.  Then I decided to dig a bit deeper and trend the touchpoint.  It doesn't work.  If I do a fall out for any given day in the range, it is lower than the one reported by about 10%.  Not a trivial dif...

One of our business units has their marketing channels set up with Direct Load as a channel and with it checked to Override Last Touch Channel. I know this goes against Adobe's best practices, but what are the implications of having it set up this way? What does this do to your data? Some in the bus...

Hi,I am trying to implement Adobe Analytics via GTM for a client. The data layer is not currently implemented on their website and I am pushing the data via custom data layer push in our demo website. The initial setup is working fine and I have tested all events and evars flowing into the report su...

I want to know what's the return visit rate of users who watched a livestream. Would it be best to set up a segment? How should I set up my tables to get this data.