Adobe Analytics

Discover how mastering key Adobe Experience Platform (AEP) concepts can elevate your skills as a Customer Journey Analytics (CJA) administrator and unlock the full potential of your data-informed insights.

Explore the latest advancements in Adobe Customer Journey Analytics with our comprehensive overview of the June 2024 release. This blog post delves into the powerful new derived fields functions that enhance your data analysis capabilities without altering underlying data. Discover how the Math, Nex...

Unlock the value of Adobe Experience Platform Assurance for your mobile app validation. Learn how to implement Assurance in your app and utilize this powerful tool to help you check extension version, inspect data values, and troubleshoot implementation issues. 

Analytics for Target (A4T) is a cross-solution integration between Adobe Target and Adobe Analytics. It allows you to create activities based on Analytics conversion metrics and audience segments. With A4T, you can use Analytics reports to examine your results. Essentially, it enables Target users t...

Revenue Impact refers to the influence that changes or interventions have on an organization’s total revenue. It serves as a tangible measure of success and informs decision-making.

Over the last six weeks, we’ve covered a wide variety of topics surrounding CJA.  We’ve covered Golden Nuggets, Tips & Tricks, Best Practices,  Integrations, and Use Cases.  This week we’ll wrap up with a second helping of Tips & Tricks.

When it comes to reporting on your data, there’s more than one way to do just about everything. That’s why it’s important to have standardization across your organization. For this week, I’m going to talk about some best practices for setting up and reporting on your analytics, and why they’re impor...

Over the last four weeks, we have looked at CJA Golden Nuggets, Tips & Tricks, Best Practices, and Integrations.  Today we'll enter the homestretch as we look at a specific use case - experimentation.  Adobe has recently launched an experimentation panel that many teams may find very useful.  A simi...

Real-time reporting showcases the traffic for the active visits on the site and ranks the dimensions. This real-time view helps to make decisions on changing circumstances of the performance, campaigns and respond to the changes quickly.

Over the last three weeks, we have looked at CJA Golden Nuggets, Tips & Tricks, and Best Practices.  Today we will look at integrating CJA with other data and tools that can unlock new insights for your organization.  Here we’ll look primarily at bringing data into CJA.  We’ll touch only briefly at ...

When building your implementation one of the most important steps is keeping good documentation so that when you (or those that come after you) want to understand what data is being captured, you have a solid reference. In the past this would typically be done in an SDR (solution design reference) e...