Product Communities

As a Principal Product Manager on Adobe’s Digital Employee Experience team, I focus on understanding and meeting enterprise content needs across Adobe—using Adobe products to do it. My team runs and operates our internal Content Hub, and we truly drink our own champagne by acting as Customer Zero. In a previous post, I shared how we create Branded Experiences with Experience Manager Content Hub and AEM Sites. In this post, I share how we utilized an early access, UI Extensibility feature in Content Hub to enable assets that have restricted licenses, to be requested--thus expanding potential opportunities for asset reuse, which reduces costs and makes better use of our original content creation.  Key Concepts Digital Rights Management: see this DRM post for a great overview of what’s new in DRM UI Extensibility: Content Hub supports UI extensibility (currently in Limited Availability), which enables the addition of custom UI components to the Content Hub UI for specific workflows and bu

Curious how enterprise AEM Cloud teams are evolving Content Fragment modeling strategies as AI-driven personalization and multi-channel delivery become more common.Historically, many content models were designed primarily around page rendering and headless delivery needs. But with increasing AI-assisted content generation and dynamic experience orchestration, the modeling requirements seem to be changing rapidly.Interested in perspectives around:reusable fragment design metadata strategy AI-friendly taxonomy structures personalization scalability GraphQL performance considerations and governance for large content ecosystemsWould love to hear how teams are preparing their content architecture for more AI-driven experience delivery models.

AEM Sites Developer Professional free online training with exam preparation. Have a question about the AEM Foundations course, AEM Sites Developer Professional course, or the Certified Professional exam prep guide listed on the certification information page? Reply to this thread and a learning support specialist will respond to you.  We follow the Adobe Experience League Community Forum Guidelines in this discussion thread. If the response resolves your question, consider giving a Like to the learning specialist who replied. We appreciate the kudos! Questions outside the scope of the online courses and exam preparation guide will be directed to the main community forum page. 

In a workflow I set a variable, e.g. vars.contentId, in a Content Management activity.In a typology rule (JavaScript) I need this value, but vars.contentId is not available there.Questions:Can a typology rule access vars.xxx from the workflow if that value is not stored on the delivery (i.e. not mapped to a delivery attribute)? If not, is it possible to add a script field on the delivery Advanced tab that would be able to read vars.xxx, or do scripts there also run only in the delivery context (no vars)?What is the recommended way to pass a workflow variable into a typology rule?

Hi,I need to move a page to a folder in groovy script and it does not work.Instead of moving the Page to a Folder that exists it moves the page to the same original folder with a name archive1, archive2 etc.I basically want to write in the groovy script the function tha is the same as the move in the AEM Editor Page srcPage = pageManager.getPage(srcPath) if (!srcPage) { return buildResult(lineNo, srcPath, destPath, "ERROR", "Source page not found!") } def pageName = srcPage.getName() try { if (!dryRun) { pageManager.move(srcPage, destPath, pageName, true, true, null) } return buildResult(lineNo, srcPath, destPath, "SUCCESS", dryRun ? "Would be correctly deactivated and moved" : "Deactivated and moved") } catch (Exception e) { return buildResult(lineNo, srcPath, destPath, "ERROR", "Move Error: ${e.message}") } 

The second part of a series is now published on Perficient’s website: Implementing Headless Page-based Authoring in Adobe’s Universal Editor. (The first article can be found at here.)Link to the article → https://blogs.perficient.com/implementing-headless-page-based-authoring-in-adobes-universal-editor-part-2/  

Hi,Can we integrate Adobe Analytics with AEM 6.5.24 for capturing statistics from Adaptive form build using foundation components.Any suggestion will be helpful. Thank you.

I have the sales opportunity where I would like to present Computed Attributes. However I have got some problems.Event is present on a profile. This one is fine  Event which is sent from Web SDK to AEP looks as follows:events[0].xdm.reservations.flightReservations[0].flightStatusSearch.arrivalAirportCodeThe same attribute in Compute Attributes has a path like that: reservations.flightReservations.departureAirportCodeIn Computed Attributes you need to choose from pre-defined paths. Its not possible to paste your own exact one:Why it does not work? I created multiple versions - in last 1h, 1day etc. Still does not work :))))I have AEP Architect certifications so I know AEP basics :)

We are looking for a dynamic functionality in assets where we have to show user id watermark on asset while viewing it on page and in DAM both. We are looking to add the user watermark when the user downloads the assets.Please provide your thoughts and ideas on this. 

Most DAM governance models we inherit are designed for a problem that no longer exists. The closed authoring loop is gone. Content Hub, MCP endpoints, and Brand Experience Agents have opened it, and the governance has not kept up. What is breaking in productionStale rights metadata reaching external partners through Content Hub. AI generated variants with no lineage back to the source. Tags that look right but were produced by an LLM without controlled vocabulary alignment. Distribution portals shipping content past its expiry because nothing on the way out re-reads the policy. What is working for us so farGovernance lives in metadata, not in folder paths. Folder structure is a navigation aid. Rights, lifecycle state, AI provenance, market scope, and approval state are schema fields, queryable and enforceable in workflow.Rights management is a first class object, not a tag. Model release, talent expiry, and market exclusion need their own model with start and end dates, and a workflow

All,  Has something changed with the Snaphot dataset, specifically the segmentMembership. The following Query used to work for me, but no longer does: SELECT  channel,  COUNT(*) AS eventCountFROM  (    SELECT      EXPLODE (_cocacola.communicationChannel.channel) AS channel    FROM      profile_snapshot_export_c495eb9a_5571_46e2_9ccd_310042dddc72 SNAPSHOT AS OF 1588    WHERE      segmentMembership['ups']['a0bd3286-e38c-4c44-b037-d2f9d8a2cf81']['status'] IN ('existing', 'realized', 'exited')  ) AS explodedGROUP BY  channel I pulled the most current ID and then searched for the segmentID of the audience I need to take a count on, but I get 0 returns now. Does anyone know what’s changed? 

Please note: This article was originally published on 1/6/26, but was accidentally removed during the Community transition.On Tuesday, March 31, 2026, Marketo Engage will deprecate the Search Engine Optimization feature (SEO).  Why deprecate SEO? When we deprecate older features that have low usage, we can reallocate their resources to newly released and upcoming features, as well as to the overall maintenance of Marketo Engage. This in turn creates an improvement in performance for users across the board.What do I need to do? If you don’t actively use SEO, nothing.  If you have used SEO in the past few months and you want to export your data, it must be done on or before March 31, 2026. All SEO-related data will be removed from the system and the SEO tile will no longer be available as of April 1, 2026.  How to export:  Issues   Keyword Results  Keyword Trends  Competitor Keyword Trends  I still want to use SEO. What tool can I use instead? We recommend Semrush, which offers a compreh

Hello, We are currently using the Adobe WeChat SDK for tracking our Mini Program and doing reporting in AA. The business users are planning to deploy AEP/AJO/CJA and so we are working on the migration options.  The recommendations from Adobe is to keep using the existing SDK for WeChat and keep AA as the data route to send data to AEP, while web sites and mobile apps can use the latest AEP Web/Mobile SDK to send data directly to AEP. This “hybrid” architecture seems very complicated and not easy to maintain, so would like to see if anyone have solution to this migration scenario? Cheers,Tony

As SEO continues to evolve beyond keyword rankings, businesses are increasingly focusing on user behavior, engagement, and customer journeys to measure success. Adobe Analytics plays a critical role in helping organizations connect SEO performance with meaningful business outcomes through advanced reporting, segmentation, attribution, and real-time customer insights.I’ve been exploring how Adobe Analytics can support SEO teams by analyzing organic traffic behavior, identifying high-performing landing pages, measuring conversion impact, and understanding customer engagement across channels. Features like Analysis Workspace, custom dashboards, segmentation, and attribution reporting provide deeper visibility into how SEO contributes to overall digital growth.I’m interested in learning how others in the Adobe Analytics community are leveraging the platform for SEO analytics and optimization.What metrics or dimensions do you find most valuable for SEO reporting? How are you using Adobe Ana

On my site, on each page load, we populate the following:Page Type (c1) and Page Type (v1)  - acceptable values “Home” , “Search”, “Product”.v1 is set to expire after the visit.I was expecting to see the same number of visits both for Entry Page type (c1) and Entry Page Type (v1) for each different value of the page Type but I am not.So, assuming that c1 and v1 are properly set each time on each page load, is that normal that the number of visits differ for each page type between the Entry Page type (c1) and the Entry Page Type (v1) report ? The v1 report has a lot of visits with value “unspecified”. 

Hello lovely people,I recently shared an article on migrating to the new Email Designer in Adobe Marketo Engage, focusing on a phased adoption strategy rather than a risky “all-at-once” migration.The article explores how Marketing Operations teams can balance scalability, governance, and marketer self-sufficiency while protecting live campaign performance. It also covers practical use cases for Fragments, Brand Themes, Template Import, and Collaboration features to streamline email production and reduce operational bottlenecks.One of the key themes is that migration is not simply about replacing the classic editor, it’s about building a more scalable and agile marketing operation for the future.I also shared a phased rollout approach covering:• Starting with low-risk templates• Creating quick wins with reusable assets• Scaling governance and adoption intentionally Would love to hear how other teams are approaching the transition to the new Email Designer.Article link - https://experien

 Headless using AEM Sites, not only Content Fragmentsby @daniel-strmecki Introduction Headless delivery in AEM is often associated with flexibility, performance, and modern frontend architectures. For developers, this usually sounds like a clear step forward. However, in many enterprise projects, headless has also introduced a major tradeoff: marketers and content authors lose access to many of the AEM Sites features and the familiar WYSIWYG editing experience they rely on every day.This is why "headless AEM" is still too often reduced to "Content Fragments exposed through GraphQL APIs". Content Fragments are powerful and absolutely have their place, but they are not the only way to build headless experiences with AEM. At least not anymore.With AEM as a Cloud Service, AEM Sites, and the Universal Editor, we can now take a more balanced approach: keep enterprise-grade content management and visual authoring in AEM Sites, while delivering experiences through a modern headless frontend ar

Hi there!I noticed that the documentation states program tags should be available as an attribute, but I’m unable to locate them in my report builder.Please share any advice, thoughts or recommendations on this?Thanks!