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How to track users journey from one page to next with the urls

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Community Advisor

Hi @Garima

In your first post, you didn't mention that you wanted to analyze the journey based on campaign/UTM parameters, so I suggested the standard Adobe Analytics pathing options.

Now that you've clarified your use case, the approach is bit different.

If a visitor lands on your site with parameters such as utm_source, utm_medium, or utm_campaign, those parameters typically exist only on the landing page URL. As the visitor navigates to Page B, Cart, Checkout, etc., the UTM parameters are usually no longer present in the URL. This is expected behavior and does not prevent Adobe Analytics from tracking the user's journey.

So as per adobe recommendation approach would be - either

Capture the UTM parameters (or a campaign ID) into an eVar or the Campaign (s.campaign) variable on the landing page - https://experienceleague.adobe.com/en/docs/analytics/implementation/use-cases/campaign-tracking
Configure the variable with appropriate persistence (Visit or Visitor level, depending on your reporting needs).
Create a segment for the desired campaign value.
Analyze the visitor flow using Page URL/Page Name dimension in Flow visualization.

This will allow you to see journey like landing page ( with UTM campaigns)→ Page A->PageB->Cart->Checkout

So in above case even UTM params no longer present in the URL after the landing page, the visitor remains associated with the persisted campaign eVar.

Hope this helps.

Thanks, Gokul

B

BraxtonBu1

Level 2

Are you using Adobe Analytics or CJA? In CJA using a derived field for previous page is generally how you would solve this problem.

In Adobe Analytics, you can either use the “Next or previous item” panel using the URL or you can set up your tag manager to capture “Previous Page URL” in an eVar or prop on page views

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GarimaAuthor

Level 2

Thank you @BraxtonBu1 but its not giving me clear picture. Is there any other way?

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Gokul_Agiwal

Community Advisor

HI @Garima

It seems more generalized question

Are you using Adobe Analytics or Customer Journey Analytics (CJA) ?
Are you looking to track the journey for all visitors, or do you want the path taken by a specific user/visitor?

Again,

what’s your goal / use case like

If you want to understand how users move from one URL to the next in Adobe Analytics, start with Flow Visualization. https://experienceleague.adobe.com/en/docs/analytics-learn/tutorials/analysis-workspace/analyzing-customer-journeys/flow-visualization

If you're looking at a specific journey, such as Home → Product Page → Checkout, then a Fallout Report can help to see how many users progressed through each step and where they dropped off. https://experienceleague.adobe.com/en/docs/analytics-learn/tutorials/analysis-workspace/analyzing-customer-journeys/fallout-visualization

Thank you.

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Thanks, Gokul

G

GarimaAuthor

Level 2

Thanks @Gokul_Agiwal but none of these is giving me clear picture in Adobe analytics, I want to see the pages url’s as well from Page A->PageB->Cart->Checkout. I want to see the customer entire journey. And this journey is starting from utm parameter but after moving to next page utm parameter doesn’t exist.

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Gokul_Agiwal

Accepted solution

Community Advisor

Hi @Garima

In your first post, you didn't mention that you wanted to analyze the journey based on campaign/UTM parameters, so I suggested the standard Adobe Analytics pathing options.

Now that you've clarified your use case, the approach is bit different.

If a visitor lands on your site with parameters such as utm_source, utm_medium, or utm_campaign, those parameters typically exist only on the landing page URL. As the visitor navigates to Page B, Cart, Checkout, etc., the UTM parameters are usually no longer present in the URL. This is expected behavior and does not prevent Adobe Analytics from tracking the user's journey.

So as per adobe recommendation approach would be - either

Capture the UTM parameters (or a campaign ID) into an eVar or the Campaign (s.campaign) variable on the landing page - https://experienceleague.adobe.com/en/docs/analytics/implementation/use-cases/campaign-tracking
Configure the variable with appropriate persistence (Visit or Visitor level, depending on your reporting needs).
Create a segment for the desired campaign value.
Analyze the visitor flow using Page URL/Page Name dimension in Flow visualization.

This will allow you to see journey like landing page ( with UTM campaigns)→ Page A->PageB->Cart->Checkout

So in above case even UTM params no longer present in the URL after the landing page, the visitor remains associated with the persisted campaign eVar.

Hope this helps.

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Thanks, Gokul

Jennifer_Dungan

Adobe Champion and Community Advisor

Have you considered using the Journey Canvas visualization?

This allows you to add breakdowns to see values at each level and curate pathing.

I get that you want to see the “whole path” but that could be millions of unique paths, since every user will hit different pages, and a different number of pages throughout their journeys.

Also, if you are concerned with their campaign, I agree with others, only the initial URL will contain the UTMs, but if you are properly collecting your UTMs in Tracking Code, or even in custom Visit level eVars, you can follow those dimensions.

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GarimaAuthor

Level 2

@Jennifer_Dungan Thanks I tried Canvas Journey but it was also not giving correct answers because my campaign name was not stored earlier but as I have set it to session now till the session ends the value will be present in the campaign attributes on all the same.

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