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Garima
Level 2
August 18, 2026
Question

How to track users journey from one page to next with the urls

  • August 18, 2026
  • 5 replies
  • 39 views

How to track users journey from one page to next with the urls

    5 replies

    B
    BraxtonBu1
    Level 1
    August 18, 2026

    Are you using Adobe Analytics or CJA? In CJA using a derived field for previous page is generally how you would solve this problem. 

    In Adobe Analytics, you can either use the “Next or previous item” panel using the URL or you can set up your tag manager to capture “Previous Page URL” in an eVar or prop on page views

     

    G
    GarimaAuthor
    Level 2
    August 18, 2026

    Thank you ​@BraxtonBu1 but its not giving me clear picture. Is there any other way?

    Gokul_Agiwal
    Community Advisor
    Gokul_AgiwalCommunity Advisor
    Community Advisor
    August 18, 2026

    HI ​@Garima 

    It seems more generalized question  

    • Are you using Adobe Analytics or Customer Journey Analytics (CJA) ?
    • Are you looking to track the journey for all visitors, or do you want the path taken by a specific user/visitor?

    Again, 

    what’s your goal / use case like 

    If you want to understand how users move from one URL to the next in Adobe Analytics, start with Flow Visualization. https://experienceleague.adobe.com/en/docs/analytics-learn/tutorials/analysis-workspace/analyzing-customer-journeys/flow-visualization 

    If you're looking at a specific journey, such as Home → Product Page → Checkout, then a Fallout Report can help to see how many users progressed through each step and where they dropped off. https://experienceleague.adobe.com/en/docs/analytics-learn/tutorials/analysis-workspace/analyzing-customer-journeys/fallout-visualization 

    Thank you. 

    Thanks, Gokul
    G
    GarimaAuthor
    Level 2
    August 19, 2026

    Thanks ​@Gokul_Agiwal  but none of these is giving me clear picture in Adobe analytics, I want to see the pages url’s as well from Page A->PageB->Cart->Checkout. I want to see the customer entire journey. And this journey is starting from utm parameter but after moving to next page utm parameter doesn’t exist.

    Gokul_Agiwal
    Community Advisor
    Gokul_AgiwalCommunity Advisor
    Community Advisor
    August 19, 2026

    Hi ​@Garima 

    In your first post, you didn't mention that you wanted to analyze the journey based on campaign/UTM parameters, so I suggested the standard Adobe Analytics pathing options.

    Now that you've clarified your use case, the approach is bit different. 

    If a visitor lands on your site with parameters such as utm_source, utm_medium, or utm_campaign, those parameters typically exist only on the landing page URL. As the visitor navigates to Page B, Cart, Checkout, etc., the UTM parameters are usually no longer present in the URL. This is expected behavior and does not prevent Adobe Analytics from tracking the user's journey. 

     

    So as per adobe recommendation approach would be - either 

    This will allow you to see journey like landing page ( with UTM campaigns)→ Page A->PageB->Cart->Checkout 

     

    So in above case even UTM params no longer present in the URL after the landing page, the visitor remains associated with the persisted campaign eVar.

     

    Hope this helps. 

    Thanks, Gokul
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