Adobe Analytics

We noticed our original referrer data starting to get stripped which moved what would have been Natural Search traffic into Direct throughout the summer, but especially in early August. Are there any ideas on if this is related to the Safari 26 browser update tied to an iOS release, and are there any work-arounds to get that traffic back in under Natural Search in Adobe Analytics?

Hi folks,For some of the pages, I am able to see Visits is greater than pageviews. Ideally this should not be the case, right? as per my understanding. but at overall level pageviews is greater than visitsThis started happening when i changed expiry of evar from visit level to hit(i breakdown page name with day and noticed this)Some of the notes :1. I am visiting website → accepting cookies → pageview fires first → and then engagements as i make so it seems no action is happening before pageview2. I am sending page name and URL with all my engagements (scroll and link clicks) as i want to know what happened on which page. Also can you please let me know if this is correct or do i need to change something in my implementation.

The customer Journey Management > message Execution field group physically exists in both the AJO message feedback schema and the AJO email tracking schema. I can see the field in the tracking schema and build a CJA report against it. But at runtime, the value is never actually populated on tracking events.Since opens are tracking events, and tracking events never carries messageExecution. metadata, any CJA report keyed on that metadata for opens/clicks will be blank.I tried identity stitching for tracking and feedback events datasets in CJA with an Identity Map as EID in both datasets. But still unable to see engagement metrics (email opens and email clicks) when using the metadata LOB value filter for email opens and clicks in Email Journey Reporting in CJA. Is anyone facing a similar issue in CJA?       

We are investigating an issue related to Unspecified values and are trying to determine whether we're encountering a configuration issue, a data collection issue, or a platform limitation.In the example below, some conversions are successfully attributed to the menu-details dimension using Link Position, while 68 other conversions appear as Unspecified and cannot be tied back to a dimension.Why would some conversions be attributable to a dimension such as Link Position or Link Name, while others remain Unspecified? Is it reasonable to expect that most click-tracking conversions should be definable and reportable against a link dimension, or are there scenarios where Unspecified is the expected behavior?More specifically, can Target users define click-tracking conversion metrics using link-level dimensions such as Link Position and/or Link Name, and are there any known limitations that would prevent these dimensions from being available for certain conversions? 

I’m currently reviewing the Adobe documentation about AI traffic in Analytics.Using this: Analyze traffic from AI chatbots | Adobe AnalyticsAccording to the documentation, hits are generated during AI Pretraining when our websites are scraped for training purposes. The documentation sates - You can use bot detection in Analysis Workspace to analyze AI traffic that comes from pretraining.However, there are no detailed instructions how to do it. Please advise, what are the steps?

Hello, Does anyone know if there will be a challenge for 2026? I know the 2025 was canceled.Thank you 

What is the core difference? Field based works only in one specific dataset and graph based between datasets??

  I am trying to track videos on a webpage. if webpage has 1 video, its getting tracked, but more than 1 video, when i am clicking on 2nd video. Its not getting tracked.Scenario : When i click on 1st video, its tracked, but 2nd video is not tracked. when i refresh and click on 2nd video. Its tracked  but now 2st is not tracked. (Whichever video i click first gets tracked)  This is the rule for youtube playback enable tracking. I searched on AI tools and it suspecting that problem is in this rule onlyfor 2nd video...you tube start is not happening even though all seems correctNote : The above code is for pageload irc frame in events

Hi All,I'm trying to understand a discrepancy in visitor counts between Adobe Analytics and an Adobe Target activity using A4T reporting.I created a new Adobe Target activity that targets all visitors landing on a specific URL, and the activity is configured to use Analytics for Target (A4T) reporting.However, I noticed the following:Adobe Analytics reports approximately 500 unique visitors for this URL. The new Target activity shows only 250 unique visitors. I also have another existing Target activity running on the same URL, which includes an additional mobile segment as part of the audience criteria. That activity is showing approximately 390 unique visitors in Analytics.Since the new activity is targeted to all visitors on the URL, I would expect all visitors landing on that page to qualify for the activity.Could anyone help me understand what might be causing this discrepancy between the Analytics unique visitor count and the Target activity unique visitor count?Thanks,

I’m facing Adobe Analytics Error “Error code: 500-001: Page loading fail”.I’m not sure why this error happens. Full error message is below:The page could not be loaded correctly. Please verify your login and try again. If this message continues to appear, please contact customer support with the following reference information: EIM Instance ID 230e11a2-ab1a-11f1-8dfe-2f547bb1e87c.

Just checking if anyone using connecting Adobe analytics data to PowerBI via 2.0 API connector.  We have already migrated our reports to use 2.0 implementation and data refresh works fine on powerBI desktop. However, we published to PowerBI, the refresh fails during user authentication throwing an error “ This API endpoint has been discontinued”. Tried deleting and republishing the data source but still fails.Anyone that has come across this? Thanks.

Hello,I am wondering how to build a segment to identify visitors who added a product to their cart but did not place an order within a specific period, and subsequently placed an order after a certain date.For example, I would like to identify visitors who added a product to their cart but did not place an order between 2025/1/1 and 2026/7/30, but subsequently placed an order from 2026/7/31 onward.The following is what I built so far:I’d be grateful if any can enlighten me! 

when date range is changed the display option is auto checking.I want to show data without percentage(red) and comparison trendline. Even though it’s unchecked, while changing the date range it is auto checked and comparison percentage(red) is shown 

Hi!I'm trying to understand why one of my Adobe Analytics alerts isn't triggering.My configuration is:"Any of these metrics" with 2 calculated metrics. An additional AND condition with a minimum number of visits. Segments applied to all the alert rules. Rolling time window and hourly alertThe alert works when I create two separate alerts—one for each calculated metric—while keeping all the other conditions exactly the same. However, it doesn't trigger when both metrics are included under "Any of these metrics", even when one of them clearly exceeds the threshold.Has anyone experienced something similar? Is there any limitation or known issue with using calculated metrics together with "Any of these metrics"?Thanks!

The latest change to the UX on visualisations on the legends is poor.You can now no longer read them, if your dimensions and metrics used are now longer in name than a few letters.We regularly use multiple segments/dimensions to trend or use custom build segments for our needs and now trying to do some quick analysis is, quite frankly, not quick any more as you can’t read the legdends. Adobe, please put a fix in for this. 

Hi,  We have scheduled Excel reports using Adobe Report Builder. Recently, we migrated these reports to the new Report Builder, and we were receiving the reports successfully through the new Report Builder until yesterday.However, we did not receive the reports today. I checked the Report Builder and noticed a “Delivery Error” status. It also shows that the workbook was sent, but we have not received it yet.Could you please let me know if there is any known issue with the new Report Builder or advise us on how to resolve this issue?Thank you for your help.Screenshots for your reference: Regards

Hello,I’d like to ask how to build a segment to identify which pages visitors are most likely to visit immediately before  a certain page.I attempted to build a segment to identify which pages visitors are most likely to visit immediately before a certain page. Using the Quick Segment feature, I was able to create the following segment.With this segmentation, I believe I can identify the page immediately preceding a certain page (e.g., Buy PD). However, it seems to be a little too restrictive.From what I understand, it only takes into consideration visits where there is no page view before the page immediately preceding a certain page (e.g., Buy PD). As a result, visits where a visitor  explored multiple pages before landing on Buy PD may not be included.I’d be grateful if anyone can help me with this.   

Hello, We run allmates.ai, an enterprise AI assistant platform. Several of our customers use Adobe Analytics and Customer Journey Analytics, and would like to reach the Analytics MCP servers (https://aa-mcp.adobe.io/mcp and https://cja-mcp.adobe.io/mcp) from our product. The dynamic client registration endpoint advertised in the authorization-server metadata only accepts an allowlist of partner redirect URIs (claude.ai, chatgpt.com, cursor.com, plus loopback addresses), so our own callback is rejected. Rather than asking to be added to that list, we would like to follow what looks like the intended path for customers: each customer creates its own OAuth application, and we use those credentials. The setup we plan to document for our customers: 1. An Adobe administrator adds the MCP Access permission item to the relevant product profile, and adds the developer on the Developers tab.2. That developer creates a Developer Console project, adds the Adobe Analytics (or CJA) API, and creates

I have two website A & B where launch script and RSID is different, but there is a utm set. I want to track users journey from website A to website. See the top entry pages is this possible? 

Hello,We have identified an issue impacting one of our Adobe Analytics classifications.Since mid august, some values that are correctly collected and available in the source dimension (Component Inventory) are no longer being mapped to their expected classification values. Instead, they are being reported as "Unspecified".What we have already verified:The source values are still being collected correctly. The classification configuration has not been modified. The classification rules still appear to match the incoming values. Only a portion of the hits associated with this code are being classified correctly, while another portion is being reported as "Unspecified" despite sharing the same source value. Could you help us understand:Why values present in the source dimension would stop being classified despite the rules remaining unchanged? Whether any remediation or reprocessing action is available?Thank you for your support.

While auditing our Marketing Channel performance using the Marketing Channel dimension and Marketing Channel Instances metric, I noticed an issue with our TikTok paid traffic.When breaking down Paid Social by Marketing Channel Detail, our TikTok campaign tracking codes (e.g., s_mwk_tt_...) are being captured correctly. However, under Referring Domains, I’m seeing 3K+ instances from www.tiktok.com. When I further break these down by Tracking Code, 2K+ instances are associated with the same active paid campaign tracking codes.I also double-checked our Marketing Channel Processing Rules, and the configuration appears to be correct.Could you help clarify what might be causing paid TikTok campaign traffic with valid tracking codes to be attributed to the Referring Domains channel under Paid Social instead of being captured directly through the tracking-code-based rule?

Hello, I'm trying to capture all pages that have received 20 or fewer page views on my company's site. I created a quick segment to do this. However, when I pulled in Page URL as the dimension against the Page Views metric and apply the segment, the number has not changed at all. (NOTE: in the screenshot, I just pulled in All Data for privacy).Does this have something to do with my metric settings? Any advice would be appreciated!

On the Adobe Experience League documentation, I found some Permission items (Report Suite and Analytics Tools) with Description: “Not used”. I’m wondering if this means it is/going to be a deprecated feature? Because I can still see some of them on my Report Suite Manager settings.For example “Traffic Management” still shows up as a feature for me to use, but:Adobe documentation:Product profile permissions for Analytics Tools | Adobe AnalyticsProduct profile permissions for Report Suite Tools in Adobe Admin Console | Adobe Analytics Thank you in advance

I keep getting this error "This request was NOT successful because your browser stopped this request (net::ERR_ABORTED)" on a link click.The network call shows 'cancelled'. Same happens for any floodlight pixel implemented on these links. Does anyone know a solution to this? We have a campaign going live soon and need this urgently fixed.

How to track users journey from one page to next with the urls