We noticed our original referrer data starting to get stripped which moved what would have been Natural Search traffic into Direct throughout the summer, but especially in early August. Are there any ideas on if this is related to the Safari 26 browser update tied to an iOS release, and are there any work-arounds to get that traffic back in under Natural Search in Adobe Analytics?
You can try to explicitly implement the following in the Adobe Analytics setup:
s.referrer = document.referrer;
This will help ensure that whenever the browser makes the referrer information available, the value is consistently captured and passed to Adobe Analytics. It is especially useful in cases involving custom implementations, SPA applications, or situations where the referrer value may otherwise not persist correctly across page navigations. However, it is important to note that if Safari itself suppresses or removes the referrer information due to privacy settings, then the browser does not expose that value to JavaScript at all. In such cases, Adobe Analytics cannot capture the referrer because the information is no longer available at the browser level. Therefore, while explicitly setting 's.referrer' can improve consistency and help preserve available referrer values, it cannot fully overcome Safari’s built-in privacy restrictions.
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