since ‎30-05-2017
‎10-12-2019
Manu_Malhotra
Employee
Marketers! Seize the Opportunity, this #AmazonPrimeDay
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
What is Amazon Prime Day?Till a few days ago, no one knew its exact date, but everyone knew it’s going to be BIG when it happens. Yes, I am referring to Amazon Prime Day. Since its inception in July 2015, it has grown exponentially. The 2016 edition of Prime day, in just a years’ time, became the highest revenue generating day in the history of Amazon, then in 2016, according to techcrunch. In 2017, it grew further and there has been no looking back since then.Source: https://www.statista.com/st...

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Re: 2-Step Verification
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hello Everyone!Though its a best practice to have two step authentication process, in case you do not want to be asked again for verification on the same device you can select the option of DOnt ask me again.Joy!Manu

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Celebrate with Caution: The Rise of Video Advertisement
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Great Advertising Experience has become important than ever before!Digital Video Streaming is growing fast and there are strong numbers to support the trend is here to stay. Be it United States or rest of the world, the trend is gaining momentum. Subscriptions and revenue growth for industry leaders such as Netflix is a testimony to overall trend that is shaping up.Digital video devices continue to eat the share of TV and mobile continues to be the preferred device for digital video viewing. No ...

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What Advertisers can learn from Kellogg School #SuperBowl #Advertising Review?
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
How often do you see the commercials played at the event getting bigger than that event itself? Well if not bigger, Super Bowl commercials have an astounding following along with the game itself. Today, an array of advertisers queue-up for this event and spend big bucks to reach customers.Kellogg School Super Bowl Advertising Review 2018 was a phenomenal show. Much of what Advertising Review has achieved as a platform is because of its sheer focus on raising the game of advertisements. It involv...

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Optimize Your #HolidaySeason Advertising with Adobe Advertising Cloud
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Online shopping this #holidayseason is going to be BIGGER than ever before. The projections suggest the revenue in US alone will surpass $100B. The double-digit growth continues for yet another year.A closer look lends some interesting insights. Close to a quarter of annual retail eCommerce sales are driven in holiday season. That’s a whopping share of annual sales, isn’t it?Most Critical Time of The Year for a Marketer to Optimize Advertising SpendAs a marketer when you are running campaigns ac...

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Re: contact in australia for tubemogul?
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hi!Thanks for writing in. Let me reach out to relevant folks and get back to you.Joy!Manu

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Optimize Mobile Performance in an Era of Growing Mobile Consumers
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
If there has ever been a pressing time to up the ante on mobile advertising, clearly it is now! With internet penetration growing, smartphones becoming accessible and consumers beginning to transact more and more on mobile, advertising on mobile has gained strategic importance among Top Marketers. Numbers tell the story. 70% of the total search ad spending is beginning to take the mobile route. And, it is only set to aggressively grow from here. [emarketer numbers below suggest strong growth]Whi...

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Re: [Discussion]What are the most important and crucial challenges you face in your paid search marketing campaigns?
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
I think this is a very interesting topic!At times, managing the discrepancy in conversions data between two tracking tools becomes a challenge. In addition, Budget management across peak seasons is another challenging area. Optimizing shopping campaigns through structural changes is another area that is interesting.Happy to hear from other folks!Joy!Manu

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Re: Campaign synchronization
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hi Jessica,Any new campaigns that you create (through either iadwords or AMO or google editor) will be visible in AMO interface .Let me know if you need any more help.Joy!Manu

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Re: Campaign synchronization
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hi Jessica,Do you have the account set up in AMO?Are all the accounts and campaigns showing up in AMO?Joy!Manu

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Re: QA tags affecting AdLens
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Great!So you can generate them here. Channel (Search/Display/Social) > Tools & Settings > Conversion tags.You can specify settings and generate tags.Joy!Manu

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Re: QA tags affecting AdLens
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hi Jessica,Thanks for writing in. Can you please elucidate a bit more? Are you referring to AMO conversion tags?Joy!Manu

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Re: Display Advertising Online - AdServing
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hi Rama,AMO implementation and support is offered asAMO Managed Service - Refers to the product package that offers full implementation and post-implementation support through an Account ManagerTech Only - Product package that offers implementation services only. After that, the customer contact customer support for any issues.Once you select a package, the implementation process is pretty smooth and straight forward. A spoc from Adobe also takes care of the whole process of implementation with ...

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Re: Display Advertising Online - AdServing
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hi Rama, Are you interested in knowing the deployment/implementation process for AMO? Joy!Manu

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Re: Blog and Article Sharing Corner
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
The Blog Post below is from Manu Malhotra, Consultant for Adobe Media Optimizer at AdobeEdit: This article has been published as a Knowledge Base article for Adobe Media Optimizer and can be viewed here *************************************************Dealing with Model InaccuraciesAMO technology predicts performance based on data models it builds over a period of time. However, at times, it is very challenging to get the models accurate. When models go off because of various factors changing in...

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Re: Sharing Gadget to Marketing Cloud
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hi Ishita,Remember to sign in with Adobe Marketing cloud Id to share the gadget into the marketing cloud overview page.Joy!Manu

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Re: Generate Adwords Tag
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hi Dhanya,You can do the same by following simple steps here.Go to Search > Tools & Settings > Adwords Conversion TagsJoy!Manu

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Re: Creating Website Blacklist
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hi Sushant!Once you create display campaign and save it to create ad strategies, under the targeting options you can define the Black list domains. Joy!Manu

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Re: Product Inventory Feeds
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Yes Parth,Absolutely, if you select it in the settings to pause adgroups formissing line items in uploaded feedmissing line items in GMC accountwhen stock level reaches a certain numberJoy!Manu

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Re: Designing Effective Landing Pages
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hi Suzanne,First things first,LP should be relevant to the KWs and the Ad groupTaking it a step further, you might like to try different versions of content and layout to check what works well - for this you can use LP test and run experimentI am sure you are going to take care of design aesthetics - the CTAs and other creative elementsAlso, please note that most of the times - one crucial thing is missed. The offer in the ad copy is not found on the LP, this is what results in a not so good cus...

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Re: Combo Conversion Tracking
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hi Sushant,Thanks for writing in. Combo tracking is particularly useful in cases where you have both online as well as offline transaction events. Since offline events can't be tracked by AMO pixel, combo tracking helps you track events that were started online but were eventually done offline.For offline events, advertisers can send transaction-level feed files to AMO.Joy!Manu

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Re: Access Portfolio Change logs
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hi Suzanne,Yes, you can do that here.Go to Search > Portfolio Cards. At the right hand side panel, you will find Change Log. On clicking see more you will find complete details.Joy!Manu

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Re: Updating Product Prices
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hi Sushant,Resort to Regular feed – when you are updating your inventory. However, for changes in price and availability use online Product Inventory Update Feed. It’s quick and efficient.Joy!Manu

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Re: Optimizing Campaigns in Media Optimizer
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hi Sushant,To start with, if your goal is achieving a target RoI, you can set RoI as the objective. Additionally,Look at Keyword expansion opportunities from KW tool and Search term reportsDo a landing page audit and see if there is scope for improvementYou might like to run Ad copy and LP page experiments to further optimizeAnalyse Revenue and Cost share by Match Type (Exact, broad, phrase) - try to achieve a higher share of exact match type, it will also improve customer experience. Adding Neg...

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Re: Ad Recommendation
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hi Parth,I am sure you are going to follow the google guidelines while creating the adsApart from that here are the best practices you can followMake sure value proposition is clearly stated and the ads are relevant to the ad group and the landing page which will eventually lead to a good customer experienceAlso, opt in for ETAsHave at least 3-4 ads in an ad group and one atleast with creative device preference set as mobile.Having strong CTAs is recommendedYou might also like to run Ad copy tes...

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Re: Blog and Article Sharing Corner
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
By Manu Malhotra, AMO-Consultant, AdobeEdit: This post has been published as a Knowledge Base Article for Adobe Media Optimizer and can be viewed here Analysis Made Easy: Advertising InsightsI am consulting an international apparel and accessories brand which is a leader in its space. Often times, I am asked to improve customer experience, better the ROI and adjust spending levels to achieve the targets. Raising the game, day on day is a norm. Many of you, my fellow passionate Digital Marketers ...

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Re: Tools to Create and Decode Tracking URLs
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hi Akanksha,Thanks for writing in.You can useConversion Tag tool to create AMO tags - you need to create a distinct conversion tag for each set of transaction properties you wish to track. YOu can access it here Search/Dispaly/Social > Tools & Settings > Conversion TagsTracking URL tool to manually generate click tracking URLs. However, basis the tracking options defined in your account setting, AMO can generate a destination URL hence you might not need this tool.Decode Tracking URL tool basica...

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Re: Blog and Article Sharing Corner
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
TanmayM wrote... Hey Community Folks! I am creating this space exclusively for users who write blogs or articles around Adobe Media Optimizer and related technologies. You can feel free to post your genuine content around AMO or topics like Search/Display/Social Marketing, programmatic ad buying etc. If we like what you have written, we may well include it in our official Knowledge Base Articles and give you the due credit! If you have any questions before posting you can send me a private massa...

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Re: CTR Parameters
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hi Akanksha,While its a very generic question and hence I would say that please resort to best practices while creating ad copies and targeting audience. So, there are some industry best practices for twitter, facebook, linkedin and Instagram however, broadly putting it.Use strong CTAsMake sure LPs are correctTest adcopies / creativesTest the colour pallet in creativeCreate custom creatives/ adcopies when retartgetingTiming - day of the week | select it according to your offeringJoy!Manu

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Re: Portfolio spending not accurate
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hey Ishitaa!In addition, if auto adjust campaign budget limits are defined in the portfolio - it allows AMO to play around with spend levels for campaigns and adsets(in case of facebook) to maintain spending for entire portfolio.Hence, some of your campaigns/ad sets might spend more or less than the campaign/ad set budgets.Joy!Manu

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