What is Amazon Prime Day?Till a few days ago, no one knew its exact
date, but everyone knew it’s going to be BIG when it happens. Yes, I am
referring to Amazon Prime Day. Since its inception in July 2015, it has
grown exponentially. The 2016 edition of Prime day, in just a years’
time, became the highest revenue generating day in the history of
Amazon, then in 2016, according to techcrunch. In 2017, it grew further
and there has been no looking back since then.Source:
https://www.statista.com/st...
Hello Everyone!Though its a best practice to have two step
authentication process, in case you do not want to be asked again for
verification on the same device you can select the option of DOnt ask me
again.Joy!Manu
Great Advertising Experience has become important than ever
before!Digital Video Streaming is growing fast and there are strong
numbers to support the trend is here to stay. Be it United States or
rest of the world, the trend is gaining momentum. Subscriptions and
revenue growth for industry leaders such as Netflix is a testimony to
overall trend that is shaping up.Digital video devices continue to eat
the share of TV and mobile continues to be the preferred device for
digital video viewing. No ...
How often do you see the commercials played at the event getting bigger
than that event itself? Well if not bigger, Super Bowl commercials have
an astounding following along with the game itself. Today, an array of
advertisers queue-up for this event and spend big bucks to reach
customers.Kellogg School Super Bowl Advertising Review 2018 was a
phenomenal show. Much of what Advertising Review has achieved as a
platform is because of its sheer focus on raising the game of
advertisements. It involv...
Online shopping this #holidayseason is going to be BIGGER than ever
before. The projections suggest the revenue in US alone will surpass
$100B. The double-digit growth continues for yet another year.A closer
look lends some interesting insights. Close to a quarter of annual
retail eCommerce sales are driven in holiday season. That’s a whopping
share of annual sales, isn’t it?Most Critical Time of The Year for a
Marketer to Optimize Advertising SpendAs a marketer when you are running
campaigns ac...
If there has ever been a pressing time to up the ante on mobile
advertising, clearly it is now! With internet penetration growing,
smartphones becoming accessible and consumers beginning to transact more
and more on mobile, advertising on mobile has gained strategic
importance among Top Marketers. Numbers tell the story. 70% of the total
search ad spending is beginning to take the mobile route. And, it is
only set to aggressively grow from here. [emarketer numbers below
suggest strong growth]Whi...
I think this is a very interesting topic!At times, managing the
discrepancy in conversions data between two tracking tools becomes a
challenge. In addition, Budget management across peak seasons is another
challenging area. Optimizing shopping campaigns through structural
changes is another area that is interesting.Happy to hear from other
folks!Joy!Manu
Hi Jessica,Any new campaigns that you create (through either iadwords or
AMO or google editor) will be visible in AMO interface .Let me know if
you need any more help.Joy!Manu
Great!So you can generate them here. Channel (Search/Display/Social) >
Tools & Settings > Conversion tags.You can specify settings and generate
tags.Joy!Manu
Hi Rama,AMO implementation and support is offered asAMO Managed Service
- Refers to the product package that offers full implementation and
post-implementation support through an Account ManagerTech Only -
Product package that offers implementation services only. After that,
the customer contact customer support for any issues.Once you select a
package, the implementation process is pretty smooth and straight
forward. A spoc from Adobe also takes care of the whole process of
implementation with ...
The Blog Post below is from Manu Malhotra, Consultant for Adobe Media
Optimizer at AdobeEdit: This article has been published as a Knowledge
Base article for Adobe Media Optimizer and can be viewed here
*************************************************Dealing with Model
InaccuraciesAMO technology predicts performance based on data models it
builds over a period of time. However, at times, it is very challenging
to get the models accurate. When models go off because of various
factors changing in...
Hi Sushant!Once you create display campaign and save it to create ad
strategies, under the targeting options you can define the Black list
domains. Joy!Manu
Yes Parth,Absolutely, if you select it in the settings to pause adgroups
formissing line items in uploaded feedmissing line items in GMC
accountwhen stock level reaches a certain numberJoy!Manu
Hi Suzanne,First things first,LP should be relevant to the KWs and the
Ad groupTaking it a step further, you might like to try different
versions of content and layout to check what works well - for this you
can use LP test and run experimentI am sure you are going to take care
of design aesthetics - the CTAs and other creative elementsAlso, please
note that most of the times - one crucial thing is missed. The offer in
the ad copy is not found on the LP, this is what results in a not so
good cus...
Hi Sushant,Thanks for writing in. Combo tracking is particularly useful
in cases where you have both online as well as offline transaction
events. Since offline events can't be tracked by AMO pixel, combo
tracking helps you track events that were started online but were
eventually done offline.For offline events, advertisers can send
transaction-level feed files to AMO.Joy!Manu
Hi Suzanne,Yes, you can do that here.Go to Search > Portfolio Cards. At
the right hand side panel, you will find Change Log. On clicking see
more you will find complete details.Joy!Manu
Hi Sushant,Resort to Regular feed – when you are updating your
inventory. However, for changes in price and availability use online
Product Inventory Update Feed. It’s quick and efficient.Joy!Manu
Hi Sushant,To start with, if your goal is achieving a target RoI, you
can set RoI as the objective. Additionally,Look at Keyword expansion
opportunities from KW tool and Search term reportsDo a landing page
audit and see if there is scope for improvementYou might like to run Ad
copy and LP page experiments to further optimizeAnalyse Revenue and Cost
share by Match Type (Exact, broad, phrase) - try to achieve a higher
share of exact match type, it will also improve customer experience.
Adding Neg...
Hi Parth,I am sure you are going to follow the google guidelines while
creating the adsApart from that here are the best practices you can
followMake sure value proposition is clearly stated and the ads are
relevant to the ad group and the landing page which will eventually lead
to a good customer experienceAlso, opt in for ETAsHave at least 3-4 ads
in an ad group and one atleast with creative device preference set as
mobile.Having strong CTAs is recommendedYou might also like to run Ad
copy tes...
By Manu Malhotra, AMO-Consultant, AdobeEdit: This post has been
published as a Knowledge Base Article for Adobe Media Optimizer and can
be viewed here Analysis Made Easy: Advertising InsightsI am consulting
an international apparel and accessories brand which is a leader in its
space. Often times, I am asked to improve customer experience, better
the ROI and adjust spending levels to achieve the targets. Raising the
game, day on day is a norm. Many of you, my fellow passionate Digital
Marketers ...
Hi Akanksha,Thanks for writing in.You can useConversion Tag tool to
create AMO tags - you need to create a distinct conversion tag for each
set of transaction properties you wish to track. YOu can access it here
Search/Dispaly/Social > Tools & Settings > Conversion TagsTracking URL
tool to manually generate click tracking URLs. However, basis the
tracking options defined in your account setting, AMO can generate a
destination URL hence you might not need this tool.Decode Tracking URL
tool basica...
TanmayM wrote... Hey Community Folks! I am creating this space
exclusively for users who write blogs or articles around Adobe Media
Optimizer and related technologies. You can feel free to post your
genuine content around AMO or topics like Search/Display/Social
Marketing, programmatic ad buying etc. If we like what you have written,
we may well include it in our official Knowledge Base Articles and give
you the due credit! If you have any questions before posting you can
send me a private massa...
Hi Akanksha,While its a very generic question and hence I would say that
please resort to best practices while creating ad copies and targeting
audience. So, there are some industry best practices for twitter,
facebook, linkedin and Instagram however, broadly putting it.Use strong
CTAsMake sure LPs are correctTest adcopies / creativesTest the colour
pallet in creativeCreate custom creatives/ adcopies when
retartgetingTiming - day of the week | select it according to your
offeringJoy!Manu
Hey Ishitaa!In addition, if auto adjust campaign budget limits are
defined in the portfolio - it allows AMO to play around with spend
levels for campaigns and adsets(in case of facebook) to maintain
spending for entire portfolio.Hence, some of your campaigns/ad sets
might spend more or less than the campaign/ad set budgets.Joy!Manu
