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Manu_Malhotra
Manu_Malhotra
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Marketers! Seize the Opportunity, this #AmazonPrimeDay - Adobe Advertising Cloud 16-07-2018
What is Amazon Prime Day?Till a few days ago, no one knew its exact date, but everyone knew it’s going to be BIG when it happens. Yes, I am referring to Amazon Prime Day. Since its inception in July 2015, it has grown exponentially. The 2016 edition of Prime day, in just a years’ time, became the highest revenue generating day in the history of Amazon, then in 2016, according to techcrunch. In 2017, it grew further and there has been no looking back since then.Source: https://www.statista.com/st...

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5.3K

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2

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Re: 2-Step Verification - Adobe Advertising Cloud 05-06-2018
Hello Everyone!Though its a best practice to have two step authentication process, in case you do not want to be asked again for verification on the same device you can select the option of DOnt ask me again.Joy!Manu

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3.7K

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0

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Celebrate with Caution: The Rise of Video Advertisement - Adobe Advertising Cloud 12-02-2018
Great Advertising Experience has become important than ever before!Digital Video Streaming is growing fast and there are strong numbers to support the trend is here to stay. Be it United States or rest of the world, the trend is gaining momentum. Subscriptions and revenue growth for industry leaders such as Netflix is a testimony to overall trend that is shaping up.Digital video devices continue to eat the share of TV and mobile continues to be the preferred device for digital video viewing. No ...

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2.4K

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1

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1
What Advertisers can learn from Kellogg School #SuperBowl #Advertising Review? - Adobe Advertising Cloud 07-02-2018
How often do you see the commercials played at the event getting bigger than that event itself? Well if not bigger, Super Bowl commercials have an astounding following along with the game itself. Today, an array of advertisers queue-up for this event and spend big bucks to reach customers.Kellogg School Super Bowl Advertising Review 2018 was a phenomenal show. Much of what Advertising Review has achieved as a platform is because of its sheer focus on raising the game of advertisements. It involv...

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2.5K

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1

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Optimize Your #HolidaySeason Advertising with Adobe Advertising Cloud - Adobe Advertising Cloud 26-11-2017
Online shopping this #holidayseason is going to be BIGGER than ever before. The projections suggest the revenue in US alone will surpass $100B. The double-digit growth continues for yet another year.A closer look lends some interesting insights. Close to a quarter of annual retail eCommerce sales are driven in holiday season. That’s a whopping share of annual sales, isn’t it?Most Critical Time of The Year for a Marketer to Optimize Advertising SpendAs a marketer when you are running campaigns ac...

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2.4K

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2

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Re: contact in australia for tubemogul? - Adobe Advertising Cloud 17-11-2017
Hi!Thanks for writing in. Let me reach out to relevant folks and get back to you.Joy!Manu

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1.8K

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0

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Optimize Mobile Performance in an Era of Growing Mobile Consumers - Adobe Advertising Cloud 31-10-2017
If there has ever been a pressing time to up the ante on mobile advertising, clearly it is now! With internet penetration growing, smartphones becoming accessible and consumers beginning to transact more and more on mobile, advertising on mobile has gained strategic importance among Top Marketers. Numbers tell the story. 70% of the total search ad spending is beginning to take the mobile route. And, it is only set to aggressively grow from here. [emarketer numbers below suggest strong growth]Whi...

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6.2K

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5

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Re: [Discussion]What are the most important and crucial challenges you face in your paid search marketing campaigns? - Adobe Advertising Cloud 11-09-2017
I think this is a very interesting topic!At times, managing the discrepancy in conversions data between two tracking tools becomes a challenge. In addition, Budget management across peak seasons is another challenging area. Optimizing shopping campaigns through structural changes is another area that is interesting.Happy to hear from other folks!Joy!Manu

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4.3K

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2

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Re: Campaign synchronization - Adobe Advertising Cloud 24-10-2016
Hi Jessica,Any new campaigns that you create (through either iadwords or AMO or google editor) will be visible in AMO interface .Let me know if you need any more help.Joy!Manu

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1.8K

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Re: Campaign synchronization - Adobe Advertising Cloud 18-10-2016
Hi Jessica,Do you have the account set up in AMO?Are all the accounts and campaigns showing up in AMO?Joy!Manu

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1.8K

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