Hi Suzanne,Yes, you can do that here.Go to Search > Portfolio Cards. At the right hand side panel, you will find Change Log. On clicking see more you will find complete details.Joy!Manu

Hi Sushant,Resort to Regular feed – when you are updating your inventory. However, for changes in price and availability use online Product Inventory Update Feed. It’s quick and efficient.Joy!Manu

Hi Sushant,To start with, if your goal is achieving a target RoI, you can set RoI as the objective. Additionally,Look at Keyword expansion opportunities from KW tool and Search term reportsDo a landing page audit and see if there is scope for improvementYou might like to run Ad copy and LP page expe...

Hi Parth,I am sure you are going to follow the google guidelines while creating the adsApart from that here are the best practices you can followMake sure value proposition is clearly stated and the ads are relevant to the ad group and the landing page which will eventually lead to a good customer e...

By Manu Malhotra, AMO-Consultant, AdobeEdit: This post has been published as a Knowledge Base Article for Adobe Media Optimizer and can be viewed here Analysis Made Easy: Advertising InsightsI am consulting an international apparel and accessories brand which is a leader in its space. Often times, I...

Hi Akanksha,Thanks for writing in.You can useConversion Tag tool to create AMO tags - you need to create a distinct conversion tag for each set of transaction properties you wish to track. YOu can access it here Search/Dispaly/Social > Tools & Settings > Conversion TagsTracking URL tool to manually ...

TanmayM wrote... Hey Community Folks! I am creating this space exclusively for users who write blogs or articles around Adobe Media Optimizer and related technologies. You can feel free to post your genuine content around AMO or topics like Search/Display/Social Marketing, programmatic ad buying etc...

Hi Akanksha,While its a very generic question and hence I would say that please resort to best practices while creating ad copies and targeting audience. So, there are some industry best practices for twitter, facebook, linkedin and Instagram however, broadly putting it.Use strong CTAsMake sure LPs ...

Hey Ishitaa!In addition, if auto adjust campaign budget limits are defined in the portfolio - it allows AMO to play around with spend levels for campaigns and adsets(in case of facebook) to maintain spending for entire portfolio.Hence, some of your campaigns/ad sets might spend more or less than the...

Hi there!Thanks Josh for adding in valuable inputs here.Along with AMO, you also get access to tools such as match type split checker/tool. It provides you with match type split and its % contribution to cost as well as revenue for each portfolio. With this analysis you can focus on which portfolios...