CTR Parameters

[akankshag132342]

I wanted to know what affects the click-through rate (CTR) in social network ads? Also, which parameters are more crucial than others? It would be really helpful if someone can share any insight on this.

[Manu_Malhotra · Accepted solution]

Hi Akanksha,

While its a very generic question and hence I would say that please resort to best practices while creating ad copies and targeting audience. So, there are some industry best practices for twitter, facebook, linkedin and Instagram however, broadly putting it.

• Use strong CTAs
• Make sure LPs are correct
• Test adcopies / creatives
• Test the colour pallet in creative
• Create custom creatives/ adcopies when retartgeting
• Timing - day of the week | select it according to your offering

Joy!

Manu