I want to use a rules based approach (i.e. what AMO calls Bid Rules) along with some campaigns that use the Portfolio Theory Approach. Is this possible?
I am using AMO to advertise on Facebook. I thought the concept of adgroups did not exist in Facebook. Why do I see ad groups for my Facebook campaigns in AMO?
Can someone outline the reasons of over/underspend that I often see once a while on my portfolios (as compared to my budget). Are there any best practices that I can follow to align my actual spend with my budget.
I am currently in the process of setting up a Search Portfolio. I have two main objectives (leads and revenue) and all the campaigns lead to both those objectives. Should all those campaigns be in 1 Portfolio? Or should I restructure my campaigns so there is 1 clear objective for the campaigns? At t...
I am looking to test my creative within Adobe, I have very little experience within the tool. Possibly running A/B testing on certain ads that the system has Identified as under performing. Any help would be greatly appreciated.
This is Facebook question that probably should be asked on a FB forum. But trying my luck here. Is there a way to target Facebook users who like my competitors' pages?
Hello! I recently created 2 new tags and implemented them on my site. I'm pretty sure they're implemented right and there are no issues. In the AMO interface I can't see the tags. I can see only one tag under the Admin - Transaction properties tab but cannot create a column for it when I go back to ...
Hey folks - any idea how should I interpret "Link Routing" metric? It appears in parallel with "Link View" which is pretty straight-forward...Any help on figuring out what "Link Routing" in MO stands for would be greatly appreciated.
I have mainly Search cmapaigns and a few Content campigns. Can I have all of them in one Portfolio? Or should I create seperate Portfolios for Search and Content?
Level 2
I want to use a rules based approach (i.e. what AMO calls Bid Rules) along with some campaigns that use the Portfolio Theory Approach. Is this possible?738
Employee
If all the campaign budgets for all campaigns in a portfolio are adjusted, won’t that lead to a massive overspend?844
Level 1
