I am using AMO to advertise on Facebook. I thought the concept of adgroups did not exist in Facebook. Why do I see ad groups for my Facebook campaigns in AMO?
Can someone outline the reasons of over/underspend that I often see once a while on my portfolios (as compared to my budget). Are there any best practices that I can follow to align my actual spend with my budget.
I am currently in the process of setting up a Search Portfolio. I have two main objectives (leads and revenue) and all the campaigns lead to both those objectives. Should all those campaigns be in 1 Portfolio? Or should I restructure my campaigns so there is 1 clear objective for the campaigns? At t...
I am looking to test my creative within Adobe, I have very little experience within the tool. Possibly running A/B testing on certain ads that the system has Identified as under performing. Any help would be greatly appreciated.
This is Facebook question that probably should be asked on a FB forum. But trying my luck here. Is there a way to target Facebook users who like my competitors' pages?
Hello! I recently created 2 new tags and implemented them on my site. I'm pretty sure they're implemented right and there are no issues. In the AMO interface I can't see the tags. I can see only one tag under the Admin - Transaction properties tab but cannot create a column for it when I go back to ...
Hey folks - any idea how should I interpret "Link Routing" metric? It appears in parallel with "Link View" which is pretty straight-forward...Any help on figuring out what "Link Routing" in MO stands for would be greatly appreciated.
I have mainly Search cmapaigns and a few Content campigns. Can I have all of them in one Portfolio? Or should I create seperate Portfolios for Search and Content?
Level 1
What is multivariate creative optimization? Sounds complicated.724
Employee
If all the campaign budgets for all campaigns in a portfolio are adjusted, won’t that lead to a massive overspend?841
Level 2
My group is interested in showing ads only on finance websites. Is there a specific RTB source that I should be choosing to show up on finance sites?893
Level 1
