since ‎24-11-2020
‎25-11-2020
D_Wolfe75
Level 1
Adobe Search (Novice Question) CPC Bidding & Setup
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D_Wolfe75

D_Wolfe75
- Adobe Advertising Cloud
Hello Experts, I have a question that I cannot find an answer for. I have extensive knowledge in Google ads and my gut feeling says something is missing the mark on our cpc bidding through Adobe. Q1 - Is the Adobe (default cpc $1.00) too low and not hitting the mark as reflected on the Google ads side and not serving ads because off very low bidding?(Screenshot) Adobe is getting little clicks and not gathering impressions on the valuable search terms that we want to target. Q2 - Is there a max a...

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