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  • 12/7/21

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    1.0K

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    3

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  • 7/9/20
    What is First-Party data | Why is it important | How is it going to replace third party data in the future | How advertisers and brands are working towards this change | How organizations have started to look for ways to use first-party data as the core of their advertising needs.

    Views

    2.8K

    Likes

    7

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    5
  • 7/7/20
    Digital Marketers around the world are coming up with some path-breaking innovations during these unprecedented times. Whether they will last post-COVID?! we do not know. However, the creative approaches to the new-age marketing dynamics is a constant melting-pot which amazes and delights us all alo...

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    1.0K

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    0

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  • 6/11/20
    It is the storytelling by a marketer that transforms the consumer’s attention to an impactful everlasting trust and loyalty for the brand. And, CTV has evolved as a prolific medium for storytelling in this new normal.

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    1.4K

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    0

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  • 6/10/20
    Display Advertising has come a long way. What started as traditional direct advertising, moved towards ad networks. The tech in display Advertising then progressed to the automation of buying and selling digital media which is famously known as Programmatic advertising. Programmatic advertising pave...

    Views

    1.6K

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    3

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  • 6/2/20
    Programmatic has transformed the way we buy & sell ad inventory in real-time and we have multiple options to choose & complement our media buy with exclusive, custom, live streaming & Premium inventory. As the Audience marketing strategies getting sophisticated, advertisers started looking beyond RT...

    Views

    2.2K

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    1

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    1
  • 5/28/20
    COVID-19 has definitely challenged the way we think about advertising. Marketers are not sure how to upgrade their strategy during this crisis and trying to figure out the factors influences their overall marketing efforts. In this blog, I have shared my 2 cents on how to make best use of the situat...

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    2.1K

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    5

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  • 5/27/20
    Why you’re looking at the Data often determines How you look at it We all live in a data-rich world, in fact we’re often flooded with data. Yet we remain thirsty for information. In this part of the series, we explore how to get more information out of the data we have by viewing it differently. Rea...

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    2.6K

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    6

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    0
  • 5/26/20
    The article here talks about the scope of audio advertising and how we advertisers can leverage it to reach out to customers in the most effective way.

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    5.8K

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    5

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    2
  • 5/20/20
    Auto manufacturers are the most impacted vertical in these unprecedented times. This article talks about how video advertising can bail them out.

    Views

    6.1K

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    6

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    2